Haymarket has
announced that it is closing the print edition of MediaWeek. It will continue as an online-only publication. The events and awards side of the business are not affected.
Wow! That's a major surprise. I'm a subscriber (of the paid variety) and it was one of the few trade magazines (apart from InPublishing of course) that I read. I know they had embarked down a 'free to paid' conversion route - obviously without enough success.
That's a great shame. I suppose I will have to get used to reading the online version.
Will the strategy work? One well known media analyst described it to me as an "extraordinary" decision - the "publishing equivalent of committing suicide".
From bitter experience, I know how tough the recession has been on advertising in the media sector. But I had always assumed that anyone left standing at the end of this year, was well placed to thrive next year ...
James Evelegh
Editor
InPublishing
http://www.inpublishing.co.uk