Listening to the debate in the last week on newspapers considering charging for online content, I started thinking about how editorial investment priorities are currently set. With news available for free - and plenty of comment available on bbc.co.uk, why do many publishers still spend a disproportionate part of their editorial budget on news gathering? Maybe instead they should focus on comment, analysis, practical buyers guides, venue guides, how-tos and useful and entertaining tools? I've detailed my ideas in my recent blog post:
http://www.penmaen-media.co.uk/index.php/2009/05/reinventing-online-content-for-publishers/, and would be interested in your comments. Carolyn