Welcome to InPublishing Sign in | Join | Help
in Search
Adestra
Home   Jobs   Knowledge Bank   Forums   Directory   News   Podcasts   Video   Events

Reinventing online content for publishers

Last post 05-10-2009, 10:24 AM by Carolyn Morgan. 0 replies.
Sort Posts: Previous Next
  •  05-10-2009, 10:24 AM 362

    Reinventing online content for publishers

    Listening to the debate in the last week on newspapers considering charging for online content, I started thinking about how editorial investment priorities are currently set.  With news available for free - and plenty of comment available on bbc.co.uk, why do many publishers still spend a disproportionate part of their editorial budget on news gathering?  Maybe instead they should focus on comment, analysis, practical buyers guides, venue guides, how-tos and useful and entertaining tools?  I've detailed my ideas in my recent blog post: http://www.penmaen-media.co.uk/index.php/2009/05/reinventing-online-content-for-publishers/, and would be interested in your comments.  Carolyn

View as RSS news feed in XML
Powered by Community Server, by Telligent Systems