There's so much contradictory evidence circulating on whether consumers prefer to pay for online content as micropayments or subs, that I thought I'd compile some real examples on what different publishers are charging for a range of content and tools online and on mobile. Read the summary here at:
http://www.penmaen-media.co.uk/index.php/2009/11/subscriptions-v-micropayments-which-way-forward-for-online-publishers/ Any other experiences, comments welcome...
Carolyn