Inspired by a great post by Ashley Friedlein of econsultancy about killer tips for online publishing,
http://econsultancy.com/blog/5210-five-killer-tips-for-successful-paid-content-businesses, I have been thinking about how media owners can build their content around key people - their own ed team, their reader experts and their influential advertisers, and really leverage the power of social media. Here's the full article:
http://www.penmaen-media.co.uk/index.php/2010/01/building-content-around-people/Any comments/ ideas to share? Carolyn