The Chelsea Magazine Company
Digital Marketing Manager
Salary: £££ highly competitive salary, according to experience
Submitted on: 03/05/2018
Award-winning publisher The Chelsea Magazine Company is hiring a Digital Marketing Manager to grow subscription acquisitions achieved from its online platforms for its portfolio of 17 luxury, special-interest magazine brands.
Working from offices on the King’s Road in the heart of Chelsea, this is a fantastic opportunity for a digital marketer to deliver growth from the company’s activity in this space.
Reporting to the Head of Circulation and working alongside the digital and marketing teams, the candidate will be responsible for delivering campaigns across email, website, paid search and social media channels.
Applicants with previous experience of marketing subscription based products via digital channels are preferred, and candidates should have a good understanding of the technologies required for the role, including but not limited to: email marketing software, WordPress CMS, PPC campaign management, CRM and Google Analytics tracking.
Responsibilities will include:
- Using Chelsea Magazines digital channels including email databases, websites and social media accounts to maximise sales of subscriptions.
- Manage Google Adwords campaigns to drive subscriber acquisition conversions.
- Develop data capture strategies to grow the email databases of each brand.
- Identify new e-commerce opportunities to drive revenue from our online audiences.
- Previous experience of marketing subscription products digitally
- Google Adwords campaign management
- Dotmailer or similar email service provider
- WordPress CMS
- Google Analytics tracking
- Social media marketing strategy and reporting
About the Chelsea Magazine Company
The Chelsea Magazine Company is an award-winning boutique publisher with headquarters on King’s Road in the heart of Chelsea. We produce compelling content for 17 leading special interest brands, which we make available to our audiences in print and across multiple online platforms. Every month our print magazines are enjoyed by 1 million readers and we reach a further over 1.5 million online users via our websites, email marketing, social channels and mobile apps.
To create category-leading brands we employ 100 dedicated and talented staff, who are led by an experienced team of publishing experts. Our expanding portfolio of fine quality, consumer specialist brands enhance the way people engage with what they love. These brands are spread across three divisions:
Travel & Leisure: The English Home, The English Garden, Artists & Illustrators, Britain – The Official Magazine, Cruise International, Discover Britain, Popshot and associated travel guides and publications.
Lifestyle & Parenting portfolio: Wedding Ideas, Baby London, Baby Hampshire, Baby Surrey, Little London, Independent School Parent and associated schools and university guides.
Specialist Sports: Classic Boat, Sailing Today, Yachts & Yachting, Racecar Engineering and associated yachting periodicals.
Send your CV and covering letter, together with your salary expectation by email to: email@example.com. Please include Digital Marketing Manager in the subject line.