Publishing Plus by Martin Maynard
The PPA held its annual conference on Wednesday, and Martin Maynard went along to listen to the presentations and discussions.
Source: InPub Weekly # 141 10/05/2013
Publishers Must Be Practical About Going Mobile by Fiona Salmon
The publishing industry’s readership isn’t just moving online, it’s moving to mobile, and if consumers can more easily access content from a rival publication that displays more effectively on a handheld device, they will, writes Fiona Salmon.
Source: InPub Weekly # 139 26/04/2013
Any Questions – Rebekah Billingsley by Rebekah Billingsley
Last week, Rebekah Billingsley presented a webinar for InPublishing, entitled ‘How to Measure the Success of Your Digital Magazine - the main KPIs and how to measure them.’ In the Q&A session that followed, we ran out of time. Here, Rebekah provides a follow-up Q&A.
Source: InPub Weekly # 138 19/04/2013
What did Maggie Thatcher ever do for us? by Jon Slattery
Baroness Thatcher’s death on Monday has lead to wall-to-wall coverage of her life and legacy, and this will no doubt continue through the weekend and up to her funeral at St Paul’s on Wednesday. Jon Slattery looks at her impact on the media world.
Source: InPub Weekly # 137 12/04/2013
Publishing Futures: The story behind the data by Barry McIlheney
The PPA’s Publishing Futures survey is an annual bellwether of the health of consumer magazine and business information publishers. Here, PPA CEO Barry McIlheney delves into the data to pull out the key trends.
Source: InPub Weekly # 137 12/04/2013
Media Pioneer Awards 2013: Songlines by Carolyn Morgan
Songlines, the world music magazine, has been growing its flagship Songlines Music Awards, building new media partnerships and launching on tablet, writes Carolyn Morgan.
Source: InPub Weekly # 136 05/04/2013
The value of breaking live video content by Sue Brooks
Benedict’s resignation came as a shock to us all. A breaking news event of global import, which played as big in Latin America and Africa as it did in Europe. No one knew it was going to happen and it tested the workflows and processes of even the most established rolling news broadcasters, writes Sue Brooks.
Source: InPub Weekly # 136 05/04/2013
The Royal Charter and the Press by Jon Slattery
According to Jon Slattery, you’ve got to be worried when politicians look so pleased with themselves. Jon looks back on a tumultuous week for the press.
Source: InPub Weekly # 135 22/03/2013
Media Pioneer Awards 2013: British Journal of Photography by Carolyn Morgan
The British Journal of Photography (BJP) has grown its readership worldwide twenty-five fold since launching its iPad app. App subscribers now surpass print subscribers by over 70%, and the app is frequently highlighted as "New & noteworthy" in Apple Newsstand. BJP's app is the latest addition to the 2013 Media Pioneer Awards shortlist, writes Carolyn Morgan.
Source: InPub Weekly # 135 22/03/2013
Andrew Mullins - interview by Ray Snoddy
The Independent and the Standard have had a tumultuous few years. Between them, and not necessarily in this order, they’ve faced new Russian owners, shared back office functions with DMGT, been sold for £1, switched to free, launched a compact sister paper, and, next up, they are to be stable mates with the new London local TV franchise. It’s all go! Ray Snoddy talks to managing director Andrew Mullins.
Source: InPublishing Magazine Mar/Apr 2013
The Autosport Paywall Journey by Rob Aherne
Publishers have wrestled with the challenge of how to monetise their websites since the very inception of the world wide web. Most have experimented with ad funded models, paywalls or a mix of the two. Over the years, Autosport has tried almost every combination, but has now settled on its present charging model and, says Rob Aherne, it feels right.
Source: InPublishing Magazine Mar/Apr 2013
How to survive the challenge of digital publishing change by Riva Elliott
Let’s face it; UK publishers have had a challenging four years. What can publishers do to improve their chances in a multi-media world? Invest in training to give their journalists the tools they need to become their strongest brand ambassadors, writes Riva Elliott.
Source: InPublishing Magazine Mar/Apr 2013
July-Dec 2012 ABCs: a media buyer’s view by Jamie Higginson
In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part of a broader brand offering.
Source: InPublishing Magazine Mar/Apr 2013
Selling ads on mobile by Jo Bowman
Given that the iPad is only just approaching its third birthday, it comes as no surprise that a lack of data about tablet usage is one of the main inhibitors to commercial growth for publishers. Jo Bowman talks to leading commercial executives about the strategies they’re adopting to sell advertising on mobile.
Source: InPublishing Magazine Mar/Apr 2013
The least-worst solution? by Anthony Longden
Yet another twist. The Conservatives released the long-awaited details of their Royal Charter proposal aimed at satisfying the demands of Leveson. What are we to make of it, asks Anthony Longden.
Source: InPublishing Magazine Mar/Apr 2013