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Navigating the Future of B2B Media: 10 Practical Strategies – Q&A by Carolyn Morgan

On Tuesday, Carolyn Morgan presented one of our Top Tips Webinars, entitled ‘Navigating the Future of B2B Media: 10 Practical Strategies’. In this article, Carolyn answers some of the questions posed by attendees.

Posted on: 01 February 2018

Up to their old tricks by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 25 January 2018

From huge to really huge by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 18 January 2018

5 minutes with… Andreas Schrader by Andreas Schrader

Looking back on 2017 and forward to the year ahead, we grab five minutes with Andreas Schrader, CEO of content management specialists, vjoon.

Posted on: 10 January 2018

Peter Preston by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 10 January 2018

Renewing your vows by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 03 January 2018

2017 – how was it for you? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 21 December 2017

What’s your WOTY? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 14 December 2017

Quality controlled? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 07 December 2017

The 3Ps of GDPR – Q&A by Hellen Beveridge

In our latest webinar, Circdata’s Hellen Beveridge covered the 3Ps of GDPR – Personal Data, Processing and Permission. In the Q&A that followed, there were more questions than time to answer them, so Hellen here answers some of the questions she didn’t get around to and gives fuller answers to some of those she did.

Posted on: 05 December 2017

Congratulations! You’re still here! by James Evelegh

James Evelegh's comment piece from the November / December 2017 issue of InPublishing magazine.

Posted on: 30 November 2017

A balancing act by Ray Snoddy

On top of the usual challenges every editor has to face, the Belfast Telegraph’s Gail Walker also has Northern Ireland’s troubled history and sectarian politics to deal with. As she tells Ray Snoddy, the job involves “a thousand little calibrations a day” to get the mix just right.

Posted on: 30 November 2017

Native – it’s all about Trust by James Evelegh

Two of the sessions at October’s FIPP World Congress were given over to native advertising. In one, Jesper Laursen of the Native Advertising Institute, revealed the findings of some recent research and in the other, Carla Faria, director of The Foundry (Time Inc UK’s native studio) gave delegates her four golden rules for native success. James Evelegh took notes.

Posted on: 30 November 2017

MasterClass by Matt Kelly

MasterClass is based on a beautifully simple premise. If you want to improve, then you must learn from the best. But you’ve got to pay for it. Matt Kelly, for one, is happy to fork out £70 to learn the art of dramatic writing from David Mamet.

Posted on: 30 November 2017

Hello! – Friend to the Stars by Ciar Byrne

One year off its thirtieth birthday, the UK edition of Hello! is holding up well at the newsstand and developing its digital offering too. As Rosie Nixon and Kevin Petley explain to Ciar Byrne, the secret of their success is remaining true to their brand values.

Posted on: 30 November 2017

Adapt and invest to prosper by Steve Dyson

Earlier this year, Trinity Mirror asked former executive Mark Hollinshead to review how it should tackle increasingly tough advertising markets. Steve Dyson reports on his findings.

Posted on: 30 November 2017

The reader must pay! by James Evelegh

At the recent AOP Convention, Juan Señor and Nic Newman presented a compelling case for news providers switching from an ad-funded model to a reader-funded one. James Evelegh listened in and, here, paraphrases what he heard.

Posted on: 30 November 2017

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 30 November 2017

Media Quotes of the Year by Jon Slattery

It was the year the US president kept up his assault on the press as ‘fake news’ and in the UK, some in the media were accused of being unpatriotic and wanting Brexit to fail. There was also some self-criticism. How did journalists fail to predict Theresa May’s disastrous general election result and missed the surge in support for Jeremy Corbyn? Why did the media not report the concerns of the Grenfell Tower residents before the fire? Jon Slattery picks his best media quotes of 2017.

Posted on: 30 November 2017

How to treble your editorial output by James Evelegh

There is constant pressure on publishers to increase their output, both quantity and quality. As Phil Walker, MD of publishing software specialists PCS, tells James Evelegh, “in an always-on world, you’ve got to be always on”, yet most editorial teams are hamstrung by legacy editorial systems that were designed for a pre-digital world. With the right tools, says Phil, you can publish a lot more!

Posted on: 30 November 2017

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