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Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 27 July 2016

Reid Holland - interview by Meg Carter

Hearst’s marketing and circulation department has had a particularly busy couple of years. As Reid Holland tells Meg Carter, a root and branch restructure followed by a radical strategy overhaul for one of its leading titles, has yielded some very positive results.

Posted on: 27 July 2016

Campaign reinvented by Ciar Byrne

In May, Haymarket brought its Brand Republic, Marketing and Media Week brands together under the Campaign umbrella. Claire Beale and Adrian Barrick explain to Ciar Byrne how and why four became one.

Posted on: 27 July 2016

The changing role of the regional newspaper editor by Peter Sands

The role of editor has been no more immune to the winds of change than any other in publishing. Workloads have increased and resources have been cut, putting huge pressure on the editor. Peter Sands asks seven experienced editors about the role, how it has changed and whether or not it’s still an enjoyable job…

Posted on: 27 July 2016

How to succeed in mobile publishing – lessons from FIPP by Carolyn Morgan

Forget digital first, publishers now have to think mobile first, with smartphones and tablets accounting for over 60% of traffic for many media brands. Carolyn Morgan looks at how publishers’ mobile strategies are evolving.

Posted on: 27 July 2016

Integration Tech Enabling Majors to Focus on International Opportunities by Karlene Lukovitz

The dominant US-based magazine media companies continue to expand their digital and data capabilities through internal initiatives and investing in or acquiring synergistic companies, writes Karlene Lukovitz.

Posted on: 27 July 2016

Wot lost it? by Liz Gerard

On 23 June, the UK voted to leave the EU and the earth hasn’t stopped shaking since. How did the usually (small ‘c’) conservative Brits come to make such a monumental decision and how did Fleet Street inform the debate and influence the result? Liz Gerard reports.

Posted on: 27 July 2016

Egmont Publishing by Jo Bowman

The planet’s newest arrivals are not digital natives, but print. Guided by anxious parents and drawn in by its tactile qualities, kids spend their early years enjoying traditional media. The children’s market is thriving, and as Cally Poplak tells Jo Bowman, if they could just increase purchase frequency a smidgen, it would be doing even better!

Posted on: 27 July 2016

A New Prime Minister: What can we expect? by Owen Meredith

This morning, Britain woke up to a new dawn and a new resident in Number 10, our second female prime minister. Owen Meredith, head of public affairs at the PPA, ponders what the new leadership might mean for the country in general and the publishing sector in particular.

Posted on: 14 July 2016

Will Lewis - interview by Ray Snoddy

A Londoner in New York, Will Lewis has been CEO of Dow Jones, publishers of the Wall Street Journal, since 2014. Surveying the US newspaper scene, the former Daily Telegraph editor tells Ray Snoddy that the outlook is incredibly bright for some titles, but pretty dire for others…

Posted on: 03 June 2016

An App I Like: Quartz by Paul Hood

Quartz describes its app as “news in a whole new way”. A big claim, but accurate. It takes some getting used to, says Paul Hood, but he, for one, is a fan!

Posted on: 03 June 2016

Rebalancing print and digital content by Carolyn Morgan

Readers consume content differently, depending on which platform and device they’re using. The challenge for publishers is in efficiently re-engineering their workflows and skill sets so as to make every piece of content fit for purpose. Progress has been made, and Carolyn Morgan wonders whether we are reaching a tipping point in the digital publishing journey.

Posted on: 03 June 2016

Don’t employ bores – and other pearls of wisdom by James Evelegh

On 12 May, the PPA held its annual festival in London. The Marcus Morris Lecture, now an annual fixture at the event, was given by Condé Nast MD Nicholas Coleridge, who listed his ‘seven deadly sins of magazine publishing’ and his ‘seven golden rules for survival’. James Evelegh listened intently.

Posted on: 03 June 2016

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Posted on: 03 June 2016

Newssolutions prints mags too! by James Evelegh

When it comes to printing, newspapers and magazines have always seemed a bit like chalk and cheese. They might both use paper and ink, but otherwise they’re completely different. Not anymore! As Newssolutions’ Tracey Hart and Steve Whitehead tell James Evelegh, their state of the art newspaper printing press at Knowsley is ready and waiting to print your… magazine.

Posted on: 03 June 2016

Patrick Martell - interview by Meg Carter

Good content, good people and good products will only get you so far. As Patrick Martell tells Meg Carter, getting the organisational structure right is vitally important if large publishing companies are to maximise their potential.

Posted on: 03 June 2016

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 03 June 2016

What A Difference 40 Years Make by Steve Dyson

The discovery of an old media magazine from 1976 prompted a unique analysis of regional newspaper circulation trends over the last four decades. Steve Dyson digs out the results.

Posted on: 03 June 2016

What’s next for Native? by Tim Cain

The rise and rise of native advertising has been one of the big media stories of the last few years and the trend shows no signs of abating. Tim Cain looks at where native goes from here.

Posted on: 03 June 2016

Punching above your weight! by James Evelegh

Lack of IT resource is a frequent gripe of the small and medium size publisher. They produce great content for a loyal audience but below-par digital publishing platforms, often developed in-house, are inhibiting growth. But as Abacus e-Media’s Ian Eckert and Dan Murphy tell James Evelegh, help is at hand…

Posted on: 03 June 2016

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