Skip to: Navigation | Content | Footer

Advertorial
Q & A

5 minutes with… Jan de Roos

In London recently to attend the FIPP World Congress, we grabbed five minutes with Jan de Roos, chief executive officer of multi-channel publishing and digital asset management specialists, WoodWing Software.

Jan de Roos

Posted on: 02 November 2017

 

Q: What were the key takeaways from the FIPP World Congress?

A: It’s amazing to see the amount of energy and transitions going on in the industry. Some companies really know exactly where they are heading to, some are struggling, however most of them have embraced the future of digital and print. What I really enjoyed was the presentation by Condé Nast International where they explained the strategy for their magazine, Vogue. With their magazine, they have had to handle digital developments in the US as well as China. And this has led to a number of new challenges for them; one being the different digital channels and platforms available in both countries and how that has impacted their overall strategy.

Q: How should publishers be developing their content creation strategies?

A: I like to refer to publishers as media companies. Media companies are fully aware that there are many channels that they can publish on. I believe they should focus more on extending their brands and creating communities with their audience. They need to take a look at all of the channels at their disposal and consider the best practice for each specific channel.

Q: How can digital pennies be turned into digital pounds?

A: I think that’s a very good question. The only way to find out is to approach this from an entrepreneurial point-of-view. Experimentation is the key. Accelerate when ideas are successful, and throw them away if they are not. It’s especially important to learn and co-create from other relevant industries and peers.

Q: What’s the next big tech challenge / opportunity?

A: For sure it is AI (Artificial Intelligence). Every company has an enormous amount of data, which will likely double next year, plus external data available. To bring that all together with an algorithm or system that can learn, is an advantage for every part of a company. It allows media companies to know far more about their customers and automatically create engaging, personalised content for them. This opens up many opportunities, from automatic content translations to automated reporting.

Q: What’s coming next from WoodWing?

A: We understand the media industry, from our many years of experience. Therefore, we understand the challenges media companies have and what they need. What we do is create an environment where media companies can easily connect all of their software systems, making content creation, workflow and multichannel publishing easy to do.

One example of this is our next product for release, due out before the end of this year – Enterprise Aurora. Encouraging team collaboration, efficient production and an increased speed of content creation through streamlined workflows, Enterprise Aurora is a game-changer for our publishing customers. It allows both print and digital stories to be created in one system, adjusted for the intended channel, and then published to print, mobile, social or the web.

Elvis DAM, our digital asset management solution, continues to expand with AI-powered auto-tagging integrations.

Q: What content do you relax with at home?

A: At home I consume a lot of content. It is usually a combination of newspapers, magazines, Netflix, HBO and music streaming.

WoodWing are global leaders in developing systems to streamline content creation. With experience in the publishing industry for over 17 years, partners in over 100 countries and more than 1,000 customers, WoodWing is a recognised and trusted name. Beginning life to assist print publishers with improving their publishing workflow, WoodWing now produce products to assist a range of organisations with their marketing, advertising, content creation, reporting and Digital Asset Management.

Email: info@woodwing.com

Website: www.woodwing.com

About Jan de Roos
(Details last updated: 2 November 2017)

Jan de Roos is the new CEO of WoodWing Software, a global leader in developing systems to streamline content creation, based in the Netherlands. De Roos, a computer science scholar, has worked in the publishing industry for a large part of his career. He has spent 13 years as CEO of a leading Dutch publishing group of newspapers, magazines and books, as well as founded and managed companies in the services and technology industries.

Website: www.woodwing.com

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

5 minutes with… Jonas Rideout

Jonas Rideout
Posted on: 22 November 2017

My Publishing Life – Adam Sherman

Adam Sherman
Posted on: 16 October 2017

5 minutes with… Cornelius Conlon

Cornelius Conlon
Posted on: 15 November 2017

The Key Industry Dynamics

Jim Bilton
Posted on: 26 September 2017

iPlayer

Paul McNamee
Posted on: 26 September 2017

5 minutes with… Jan de Roos

Jan de Roos
Posted on: 2 November 2017

The reader must pay!

James Evelegh
Posted on: 9 November 2017

Vertically focused

Ciar Byrne
Posted on: 26 September 2017

All change at Condé

Meg Carter
Posted on: 26 September 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/11/2017 05:56)

Find out more about

Featured job

Commercial Features Writer
Salary: Competitive
DC Thomson Media
Dundee

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide