Skip to: Navigation | Content | Footer

COMMENT

Facebook in the dock 😊

James Evelegh's editorial from this week's edition of InPubWeekly.

James Evelegh

Posted on: 22 March 2018

 

Is this the moment we’ve been waiting for, the tipping point, when the all-conquering social platforms are forced to break stride for the first time?

For the past year, we’ve heard an increasing number of senior advertising figures bemoan the opaque reporting, the funding of hate groups, the inappropriate ad placements, the fake news, but the ad cash has continued to flow in their direction.

Maybe the Cambridge Analytica scandal and the spotlight it shines on Facebook’s cavalier approach to safeguarding user data, might be the straw that broke the camel’s back.

It appears that not only did Facebook allow its platform to be weaponised by the Russian state in the 2016 US election, but that it has allowed all and sundry, including bona fide commercial bodies but also shadowy political pressure groups, wholesale access to user data.

Investigations have been announced by the EU, UK and US and the potential for massive fines is very real, as are, perhaps more significantly, a tightening of the regulations under which they operate. If Facebook and co have to start playing by the same rules as mainstream media (and why shouldn’t they) then there is a greater chance that the advertising spoils might be shared more equitably.

That said, publishers, notwithstanding the understandable schadenfreude, must realise that the clock can’t be turned back. The digital revolution continues and the pace of change quickens.

What this will hopefully lead to is a more level playing field.

The social platforms are here to stay, and, even if they weren’t, publishers would still be faced with the ongoing challenge of getting the man on the Clapham omnibus to stop playing Candy Crush and to start engaging with us instead.

So, let’s enjoy the moment, but redouble our efforts nontheless…

About James Evelegh
(Details last updated: 21 March 2018)

James Evelegh is the editor of InPublishing. Previous roles have included circulation consultant, group circulation manager at Centaur Media and circulation manager at DMG Trinity.

Tel: 01322 865 984

Email: Send a message to this author

Website: www.inpublishing.co.uk

Twitter: @InPublishing

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Language lessons

Peter Sands
Posted on: 24 July 2018

Musings from my sun lounger

James Evelegh
Posted on: 9 August 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Paywalls: 7 top tips

Jim Foster
Posted on: 24 July 2018

Off The Page

David Hepworth
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 19/08/2018 06:42)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content