Skip to: Navigation | Content | Footer


March / April issue – 4 takeaways

James Evelegh's editorial from this week's edition of InPubWeekly.

James Evelegh

Posted on: 29 March 2018


The latest issue of InPublishing magazine was published this week (if you want to be added to our free mailing list for future issues, register here).

As always, there was loads to enjoy, learn from and be inspired by, but then I would say that, wouldn’t I?

For me, I took away four key messages from this issue:

1. There is such a thing as over-paid: Peter Mandelson famously said that he was “intensely relaxed about people getting filthy rich”. We as an industry, however, should be concerned about widening pay differentials between those at the top and those further down.

2. Two essential words for profitable publishing are ‘why’ and ‘no’: it’s all too easy to publish simply because we can. A print magazine does not have to have a website. Ask ‘why’ before you start publishing on any given channel. If there’s no compelling reason, then don’t do it. As for ‘no’, if you’re the kind of boss to say ‘yes’ to everything, then your company faces financial ruin and you face a nervous breakdown.

3. We must practice what we preach: by our very nature, publishers put themselves on a higher moral plane; we sit in judgement. This is not necessarily a bad thing, unless that is, we fall short ourselves. Plagiarism and byline banditry are a stain on our reputation.

4. Forensically analyse your content and how your readers consume it: it’s all too easy to continue to publish content the same way we always have, but with consumer behaviour changing so rapidly and fundamentally, we all need to assess every component of our output, its wordcount, layout, structure and pacing, to make sure it’s fit for purpose.

Finally, best wishes for a relaxing, restful and not-too-calorific Easter weekend.

About James Evelegh
(Details last updated: 21 March 2018)

James Evelegh is the editor of InPublishing. Previous roles have included circulation consultant, group circulation manager at Centaur Media and circulation manager at DMG Trinity.

Tel: 01322 865 984

Email: Send a message to this author


Twitter: @InPublishing

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


The Greater Good

Meg Carter
Posted on: 27 March 2018

Kickaround: a grown-up mag for kids

Alan Geere
Posted on: 4 April 2018

Scale Prevails

Karlene Lukovitz
Posted on: 27 March 2018

Farming magazines

Alan Geere
Posted on: 27 March 2018

You’ve probably noticed – EVERYTHING is changing

Tim Robinson
Posted on: 27 March 2018

Journalists of the world, unite!

Steve Dyson
Posted on: 27 March 2018

Off The Page

David Hepworth
Posted on: 27 March 2018

Six strategies for success

James Evelegh
Posted on: 19 April 2018

To each their own

James Evelegh
Posted on: 11 April 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 25/04/2018 05:38)

Find out more about

Featured job

Advertising & Commercial Lead
Salary: Competitve
Iceberg Press

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide