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Reimagining the Magazine Subscription: Buying Magazines in an Amazon World by Jim Bilton

There is a weird retro feel to both the magazine and the magazine subscription. While some parts of the business are operating at the cutting edge of digital subscription marketing, the majority are not. The simple fact is that 70% of consumer magazine buyers have no digital contact at all with their magazine brands; and most of them prefer it that way, feeling that print is a digital-free oasis, offering a refuge from the hectic, wired world where they spend most of their lives. In such a contrarian environment, where is the magazine subscription headed? That is the question at the core of a major new research project from Wessenden Marketing, commissioned by the PPA. Jim Bilton summarises the main findings.

Posted on: 19 November 2015

Change is the new stability by James Evelegh

Last Thursday, the European Information Industry Network Conference took place at the Emirates Stadium in London. The theme of the day was ‘digital growth, speed and agility’. James Evelegh was there taking notes.

Posted on: 29 October 2015

What makes a great idea for a magazine? by Mary Hogarth

Every year, university students from PPA accredited degree and Masters courses compete for the Best Original Concept category in the Magazine Academy Awards. But what makes a winning entry and could it survive in the market? Mary Hogarth finds out…

Posted on: 21 October 2015

I was there and you’re a liar by James Evelegh

At last week’s AOP conference, BBC journalist Kate Adie gave an impassioned defence of good old fashioned eyewitness reporting and it’s continuing relevance in the digital age. Forget being first to publish, urged Kate, concentrate on getting it right. James Evelegh listened to her fascinating keynote address.

Posted on: 08 October 2015

Steve Auckland - interview by Ray Snoddy

In publishing, it’s all about the direction of travel. Circulation declines and financial losses must be seen in context and if the year-on-year trend is upwards, then there’s hope! At ESI Media, as Steve Auckland tells Ray Snoddy, the key indicators are pointing in the right direction.

Posted on: 24 September 2015

An App I Like: NME Daily by Mike Goldsmith

It’s all go at the NME - a new free distribution model for the magazine and a root and branch makeover of its app. Mike Goldsmith has checked out the app and is impressed with the pure-play vibe of the new NME Daily.

Posted on: 24 September 2015

Jan-June 2015 ABCs: a media buyer’s view by Emily Woollins

With some notable exceptions, print circulations continued their slide southwards and digital editions have, so far, not been able to plug the gap. However, just as the royal family has done over the years, publishers are continuing to reinvent themselves. In fact, Emily Woollins finds a number of other royal parallels in this particular set of ABC results…

Posted on: 24 September 2015

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Posted on: 24 September 2015

Kick out the trolls – how to reclaim Comments by James Evelegh

The Comments section of many newspaper sites have become virtual cesspools, full of bile, vitriol and aggression; a dark netherworld dominated by trolls, spammers and other digital low-life. But … it doesn’t need to be this way! As DiscussIt CEO Graham Davies tells James Evelegh, with the right approach and tools in place, Comments really can deliver all the incredible benefits that come from deeper reader engagement.

Posted on: 24 September 2015

A Question of Trust by Liz Gerard

What do politicians, estate agents and journalists have in common? They all regularly come bottom in most-trusted-profession surveys. Is this reputation deserved, does it matter, and can anything be done about it? Liz Gerard reports.

Posted on: 24 September 2015

Spotlight - Motoring Mags by Alan Geere

Haven't got £250,000 to splash out on the latest Aston Martin Vantage? Never fear, for less than a fiver, you can get the lowdown from any one of these motoring magazines. And lots about cars you can afford too. Alan Geere has been peering under the bonnet in this competitive magazine sector.

Posted on: 24 September 2015

Programmatic 2015: How should publishers respond? by Jim Bilton

Programmatic is growing at an exponential rate, yet many publishers are taking a long time to get their house in order. The publishing industry needs to grasp the nettle quickly, writes Jim Bilton, if it is to defend its share of ad spend.

Posted on: 24 September 2015

The Mobile Takeover by Carolyn Morgan

Stats for mobile usage, particularly among the under 35s, are breathtaking. There is no doubt; mobile is taking over and publishers need to work out what to do about it. Carolyn Morgan has some pointers.

Posted on: 24 September 2015

Relaunching the Hall of Fame by Sophia Dempsey

For small independent publishers, the need to find additional viable revenue streams is ever-present. The Hall of Fame, launched in 2010, was one of Motor Sport’s attempts. Great idea, but it didn’t make enough money. So, writes Sophia Dempsey, the publishers have gone back to the drawing board…

Posted on: 24 September 2015

Mirror Group: growing revenues & shrinking costs by Neil Jagger

Coming from a newspaper sales background, Neil Jagger, Mirror Group general manager, is well placed to spot opportunities for both making and saving money. Here, Neil outlines some of the recent initiatives Mirror Group has put in place.

Posted on: 24 September 2015

Rob Orchard - interview by Meg Carter

Concerns about the impact of the 24/7 news culture – is ‘first’ best or does ‘first’ often miss the point – led Rob Orchard and friends to launch Delayed Gratification, to provide the missing sense of perspective. As Rob tells Meg Carter, it’s been a steep learning curve, but one which is beginning to pay off, albeit slowly.

Posted on: 24 September 2015

Bills – still worth the effort? by Peter Sands

When was the last time you learned of breaking news from a newspaper bill? Exactly. Digital media always gets there first. So do bills, once the mainstay of newspaper sales operations, make any difference and who’s still using them? Peter Sands investigates.

Posted on: 24 September 2015

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 24 September 2015

Diane Kenwood - interview by Mary Hogarth

While many lifestyle magazines are struggling, Woman's Weekly editor, Diane Kenwood, says her title is thriving. Her secret? As she tells Mary Hogarth, it’s all down to knowing the readers and engaging them with great brand services and activities that make a profit.

Posted on: 24 September 2015

Launching by Paul Hood

Dennis has long been at the forefront of technology publishing, with titles such as PC Pro, Computer Active and IT Pro. In June this year, Dennis unveiled - a new brand targeting a new type of tech audience. Paul Hood takes up the story.

Posted on: 24 September 2015

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