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The press fights back by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 16 August 2018

Multichannel content creation: 5 minutes with… Ross Paterson by Ross Paterson

Publishing content to multiple channels is now the norm, but are publishers doing it effectively and efficiently? We grabbed five minutes with Ross Paterson, the new CEO at multichannel publishing specialists, WoodWing.

Posted on: 15 August 2018

Musings from my sun lounger by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 09 August 2018

July / August issue – takeaways by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 02 August 2018

The Law & The Press by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 26 July 2018

Reinventing the Post by Ray Snoddy

As the Sunday Post approached its centenary year in 2014, its circulation was in trouble. It had an ageing readership and the newspaper was simply not registering with many Scots. Part of the answer, as Richard Prest tells Ray Snoddy, was to make the paper more relevant by investing in hard-hitting investigative journalism.

Posted on: 24 July 2018

Be needed! by Meg Carter

B2B media companies are increasingly focused on becoming essential business partners to their clients. As Econsultancy’s Ruth Mortimer tells Meg Carter, it’s all about being a need-to-have rather than a might-like.

Posted on: 24 July 2018

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 24 July 2018

Pet magazines by Alan Geere

There are an estimated 51 million pets in the UK; no wonder there’s a magazine to cater for all interests. Alan Geere heads down to pets corner to see who’s doing what.

Posted on: 24 July 2018

Paywalls: 7 top tips by Jim Foster

Jim Foster’s publishing world…

Posted on: 24 July 2018

The Royals: still good for sales? by Liz Gerard

A lot of editors take every opportunity to splash with the Royals. But does it still make circulation sense? Liz Gerard reports.

Posted on: 24 July 2018

Reader revenues? Absolutely, but what will people pay for? by Peter Houston

The pivot to paid-content is undoubtedly a positive move for publishers, but what exactly should we be asking our audiences to buy? Peter Houston reports.

Posted on: 24 July 2018

Tooling up for the job by James Evelegh

Having talented and dedicated staff is one prerequisite for publishing success. Another, as Rich Cheary, CEO of the Publisher’s Toolbox, tells James Evelegh, is making sure they have the right tools to do the job.

Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts by Keith Walker

In a time when consumers are being offered content for free, new revenue streams for publishers are always worth exploring. Keith Walker explains the lessons learned regarding affiliate revenue and what it means for your brand.

Posted on: 24 July 2018

Facing down Facebook: how the old media humbled the new by Jon Slattery

In this age of algorithms, it’s heartening to see that there’s no substitute for intelligent and persistent journalistic endeavour. Some classic old-school digging from the likes of the Observer, Guardian and Times has exposed a dark underside to the tech giants’ operations. Jon Slattery reports.

Posted on: 24 July 2018

Events: no longer an add-on by Ciar Byrne

Events used to be a nice add-on for magazines; an annual awards ceremony, for instance, photographed for the back pages, and giving readers a glimpse into a world they couldn't hope to enter. Now, as Hearst’s Victoria Archbold tells Ciar Byrne, they are at the very core of brands and readers are invited to come on in, whether in person or via social media.

Posted on: 24 July 2018

Be the change makers by James Evelegh

Centaur Media CEO Andria Vidler delivered the annual Marcus Morris Lecture at the PPA Festival at Tobacco Dock in May. Her central message was that publishers need to lead change, not become a victim of it. James Evelegh was taking notes.

Posted on: 24 July 2018

Language lessons by Peter Sands

The rush to be first and the demise of the sub-editor mean that grammatical errors are increasingly creeping into our copy. As Peter Sands points out, error-strewn text damages our credibility because readers do notice. Best to try to get it right first time…

Posted on: 24 July 2018

What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 24 July 2018

Tracking the Performance Metrics by Jim Bilton

Publishing Futures, the research project that we regularly feature on this page, is about to morph into Media Futures. Jim Bilton explains why, and also picks out some of the key things to look out for in the latest research.

Posted on: 24 July 2018

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