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The Knowledge Bank

The Knowledge Bank

The Knowledge Bank contains articles covering all aspects of newspaper, magazine and online publishing. If you would like to submit a piece for inclusion in the Knowledge Bank, then please click on the 'call for papers' button to the right.

Showing articles 1 to 20 of 1375Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 69

Ashley Highfield - interview by Ray Snoddy

Former BBC and Microsoft executive, Ashley Highfield, took up his post as chief executive of Johnston Press three years ago, with a brief to expand the publisher’s digital presence. Since then, the company has undergone significant structural change and seen strong digital growth. Ray Snoddy caught up with Ashley for a progress report.

Source: InPublishing Magazine Jul/Aug 2014

An App I Like – Yahoo News Digest by Peter Houston

For Peter Houston, who is not a big fan of news feeds, Yahoo’s News Digest is like a breath of fresh air: it’s concise, colourful and kind of fun!

Source: InPublishing Magazine Jul/Aug 2014

Digital Magazines – where are the new revenue opportunities? by Rebekah Billingsley

With sales of digital magazines generally failing to live up to the early hype, Rebekah Billingsley asks, is it time brands started to look at alternative ways to make money beyond issue sales?

Source: InPublishing Magazine Jul/Aug 2014

Nicholas Coleridge - interview by Meg Carter

Restaurants, bars and fashion colleges are just some of the new initiatives coming out of up-market publisher, Condé Nast. Whilst brand extensions and digital development are now a primary focus, as Nicholas Coleridge tells Meg Carter, everything they do continues to be based on the bedrock of quality content.

Source: InPublishing Magazine Jul/Aug 2014

Planning for the Digital World by Jim Bilton

‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order, mapping and structure – all a bit ‘legacy’. Yet, writes Jim Bilton, planning your digital strategy is absolutely essential!

Source: InPublishing Magazine Jul/Aug 2014

Keith Harrison - interview by Steve Dyson

A fact-finding trip across America left Keith Harrison, editor of Britain’s biggest regional daily newspaper, optimistic about a digital future. Steve Dyson reports.

Source: InPublishing Magazine Jul/Aug 2014

Future’s programmatic … future by Jo Bowman

One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.

Source: InPublishing Magazine Jul/Aug 2014

Get engaged not dumped by Julian Thorne

However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, writes Julian Thorne.

Source: InPublishing Magazine Jul/Aug 2014

InDigital by Jim Foster

Jim Foster’s regular column, looking at the world of ePublishing, in the July/August 2014 issue of InPublishing magazine.

Source: InPublishing Magazine Jul/Aug 2014

Webinar Strategies for B2B Publishers by Mike Agron

Webinars are now widely used by publishers as another means of connecting with their readership, yet it is still a relatively new format and best practice is evolving. Get the basics right, says Mike Agron, and webinars represent a real win-win, for publishers, sponsors and readers.

Source: InPublishing Magazine Jul/Aug 2014

Off The Page – David Hepworth on magazines and beyond by David Hepworth

David Hepworth's regular column, in the July / August 2014 issue of InPublishing magazine.

Source: InPublishing Magazine Jul/Aug 2014

Hold on! Let’s stop the treatment! by Peter Jackson

Why are publishers blaming all of our ills on the digital revolution? Peter Jackson suggests there’s another major factor which has been overlooked – and there is historical evidence that magazines can find a way to bounce back.

Source: InPublishing Magazine Jul/Aug 2014

Thriving in the Community by Alan Geere

Traditional local media is in turmoil. Latest estimates show more than 100 newspapers have closed in the last five years and others switched from daily to weekly publication. But community magazines - some still close to their kitchen table roots and others now run by the big publishing conglomerates - are thriving. Alan Geere went to find out why…

Source: InPublishing Magazine Jul/Aug 2014

Search 2014 - The Nexus of Technology and User Intent by Amanda Watlington

The past twelve months have seen a significant reconfiguration of algorithms, as search engines seek to hone search results through a better understanding of user intent. Some of these changes have gone unnoticed by the casual observer, but writes Amanda Watlington, publishers should be careful not to underestimate their long term significance.

Source: InPublishing Magazine Jul/Aug 2014

Journalism that matters by Jon Slattery

The Regional Press Awards, held on 16 May at the Lancaster Hotel in London, celebrated the best of regional journalism. Jon Slattery applauds the many examples of strong serious journalism that made a real difference to the communities they serve.

Source: InPublishing Magazine Jul/Aug 2014

PPA Re_Invented – the way ahead for consumer publishers by James Evelegh

On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.

Source: InPublishing Magazine Jul/Aug 2014

Change Comes, Painfully, to the US Newsstand Channel by Karlene Lukovitz

The US newsstand industry is in disaster recovery mode, writes Karlene Lukovitz, following the late-May demise of the nation's second-largest wholesaler, Source Interlink Distribution (SID), which had an estimated 30% share of the magazine retail distribution business.

Source: InPublishing Magazine Jul/Aug 2014

What is the Telegraph up to? by Ray Snoddy

At Shift 2014, Newsworks’ second annual conference, held at the British Library on 10 April, all eyes were on new Telegraph boss, Jason Seiken. What surprises would he spring and what clues would he give as to the Telegraph’s digital future? Ray Snoddy was in the audience.

Source: InPublishing Magazine May/Jun 2014

An App I Like - Flipboard by Martin Belam

Finishability and serendipity are two of the qualities Martin Belam most likes about Flipboard.

Source: InPublishing Magazine May/Jun 2014

The changing face of Girl Talk Magazine by Bea Appleby

Magazines aimed at children have certain responsibilities; to entertain, to educate, to promote positive role models… and, of course, to make money. It’s a big ask! Girl Talk editor Bea Appleby looks at how her title has strived to meet its responsibilities over the past two decades.

Source: InPublishing Magazine May/Jun 2014

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