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Rewarded for digital innovation by Mary Hogarth

Simon Collis talks to Mary Hogarth about winning the BSME Digital Editor of the Year (Consumer) award in November and reveals the key to achieving 2.5m unique users.

Posted on: 03 February 2016

It’s all about the Customer Experience! by Bea Montoya

Board executives across all sectors have realised that "getting closer to the customer" is crucial to growth. Both business buyers and consumers have more choices than ever before, more ways to buy and a voice to give and get recommendations, and talk back to companies. Today's customer is readily prepared to walk away from an established company relationship that doesn't meet their needs. And, writes Bea Montoya, this holds true for all industries today, including publishing.

Posted on: 03 February 2016

2015 – a year in tabloid front pages by Liz Gerard

Headlines drive sales, so the choice of front page headline and picture says a lot about a newspaper’s priorities, outlook and what it thinks are the hopes and fears of its readership. Liz Gerard has analysed every front page from 2015 for the five daily tabloids. This is the story they told.

Posted on: 03 February 2016

KM Media Group by Jo Bowman

In this increasingly globalised media world, it is somehow refreshing to find a publishing company with absolutely no plans to step outside its traditional geographic area. As Geraldine Allinson tells Jo Bowman, KM Media Group has always been focused on serving the people of one place and one place only – Kent.

Posted on: 03 February 2016

Coming Attractions by Karlene Lukovitz

While 2016 is bound to bring more dizzying change and unexpected developments, Karlene Lukovitz presents her thoughts on a few of the newer issues and trends that will shape the magazine media business in the months ahead.

Posted on: 03 February 2016

Small is beautiful by James Evelegh

The PPA held its annual Independent Publisher Conference on 9th December at the Brewery, in London. Put on for the benefit of publishers with under £10 million turnover, InPublishing’s James Evelegh felt right at home.

Posted on: 17 December 2015

My PPA Business Media Summit takeaways by James Evelegh

The PPA held its annual B2B shindig at the Intercontinental Park Lane hotel in London on the 24 November. James Evelegh went along, in search of the secrets of B2B success.

Posted on: 02 December 2015

SoE Conference 2015 – the main talking points by Ray Snoddy

In October, the Society of Editors held its annual conference at Stationers’ Hall in London. The big issues discussed included press regulation (again), freedom of information, the BBC and paywalls. Ray Snoddy was taking notes.

Posted on: 26 November 2015

An App I Like: BuzzFeed by Tim Danton

Love it or loathe it, one can’t ignore the BuzzFeed phenomenon. Tim Danton is particularly impressed with its app; the simplicity of use, ease of interaction and the sheer chutzpah of its commercial model.

Posted on: 26 November 2015

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 26 November 2015

BMJ – still going strong by Tim Brooks

At this summer’s PPA Awards, The BMJ won the Business Magazine of the Year award. CEO Tim Brooks looks at the reasons for the continuing success of a journal that was first published in 1840.

Posted on: 26 November 2015

Paper – the choice does matter by James Evelegh

“Paper’s paper” seems to sum up the prevailing view at some magazine publishers of one of the essential raw ingredients in print publishing, and this represents a major missed opportunity. Denmaur Independent Papers’ Julian Townsend and Peter Sommerville tell James Evelegh that there is a myriad of options that directly affect the look and feel of your publication.

Posted on: 26 November 2015

AOP Content and Trends Census 2015 by Tim Cain

The seventh annual AOP Content and Trends Census points to a digital sector focused on data and multiplatform integration, whilst not forgetting the elephant in the room – ad blocking. Tim Cain summarises the main findings of the research.

Posted on: 26 November 2015

Good Housekeeping – all about trust by Meg Carter

Closing in on its hundredth birthday, Good Housekeeping has had a particularly hectic eighteen months, embarking on a number of ground-breaking innovations. But, as Lindsay Nicholson and Judith Secombe tell Meg Carter, the cornerstone of the brand’s success remains unchanged: trust.

Posted on: 26 November 2015

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Posted on: 26 November 2015

Social media – newspapers’ frenemy by David Benady

Many newspapers rely on social media to drive traffic to their sites, yet recent initiatives by the social media giants suggest that they not only want to have their cake, but they want to eat it too. What should newspapers do? David Benady reports.

Posted on: 26 November 2015

FoI Under Threat by Jon Slattery

The Freedom of Information Act came into force in January 2005. One decade on, how is FoI viewed by politicians and publishers? Jon Slattery investigates.

Posted on: 26 November 2015

Reimagining the Magazine Subscription: Buying Magazines in an Amazon World by Jim Bilton

There is a weird retro feel to both the magazine and the magazine subscription. While some parts of the business are operating at the cutting edge of digital subscription marketing, the majority are not. The simple fact is that 70% of consumer magazine buyers have no digital contact at all with their magazine brands; and most of them prefer it that way, feeling that print is a digital-free oasis, offering a refuge from the hectic, wired world where they spend most of their lives. In such a contrarian environment, where is the magazine subscription headed? That is the question at the core of a major new research project from Wessenden Marketing, commissioned by the PPA. Jim Bilton summarises the main findings.

Posted on: 26 November 2015

Spotlight - News & Current Affairs Mags by Alan Geere

Instant news is everywhere - on TV, radio, phone, tablet and even a bus shelter near you. So who needs a news and current affairs magazine anymore? Alan Geere gets the intelligence on a sector that is showing consistent sales increases and multimedia innovation.

Posted on: 26 November 2015

The Art of Making it Personal: the Next Decade in Magazine Publishing by Damian Butt

Publishing exists in a state of constant flux, with new trends and ideas replacing old orthodoxies as regularly as the stream of new titles being launched into the marketplace. It’s what makes it so exhilarating and exhausting in almost equal measure. Damian Butt looks at the challenges and opportunities ahead.

Posted on: 26 November 2015

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