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Key landmarks to look out for on your digital exploration by Peter Houston

Digital transition – two innocuous sounding words that imply neatly defined start and end points with a nice straight line between them. If only! Peter Houston looks at different areas of publishing strategy and outlines some of the digital challenges and choices publishers face in each.

Posted on: 27 November 2016

Spotlight – In-flight magazines by Alan Geere

In-flight magazines may have a captive audience, but they still have to work hard for readers. Alan Geere looks in the seat-back pocket in front of him to see who is ready for take-off.

Posted on: 27 November 2016

Media Quotes of the Year by Jon Slattery

It was the media year in which the first UK national newspaper abandoned print to go digital only. There were continuing cutbacks, launches, leaks, digital disruption, Boris and Brexit. Here, Jon Slattery picks his best media quotes of the year.

Posted on: 27 November 2016

Making time for creativity by Robyn Bechelet

Last issue, Peter Preston persuasively pointed out that productivity alone isn’t enough in today’s world of content creation. “A newsroom ruled by the clicks regime will never do something different,” he says. Robyn Bechelet considers the challenge he lays out in finding ‘creative room to breathe’ during the digital revolution.

Posted on: 27 November 2016

Look – the new brand strategy by Ciar Byrne

In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.

Posted on: 27 November 2016

Monetising Media by Carolyn Morgan

In September, The Media Briefing held its annual Monetising Media conference in London. Carolyn Morgan moderated a couple of the sessions and here reviews some of the main talking points from the event.

Posted on: 27 November 2016

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 27 November 2016

David Pemsel - interview by Meg Carter

The Guardian has for some time been at the forefront of digital publishing, the standard-bearer of open access web content. With digital revenue and reach growing, the outlook looked bright, until advertising revenues hit the buffers in 2015. Since then, as David Pemsel tells Meg Carter, the publisher has embarked on a major rethink.

Posted on: 27 November 2016

January = skiing royals; October = Strictly by Liz Gerard

What would editors do without these and other hardy perennials? Liz Gerard looks at some of the nationals’ editorial short-cuts.

Posted on: 27 November 2016

DC Thomson Publishing by Robin Bowman

The Dundee based company publishes a wide range of titles – magazines for the very young (The Beano), for the not so young (Evergreen), alongside some of the best known newspapers in Scotland (The Press & Journal and Courier). What are the challenges of managing such a diverse portfolio and where are the growth opportunities? Robin Bowman talks to Mike Watson to find out.

Posted on: 27 November 2016

Second Inning, New Lineup by Karlene Lukovitz

It appears that the large consumer magazine media companies are wrapping up the initial stage of transitioning away from print dependence, and bringing in a new (or revised, anyway) lineup of players to tackle the next stage… while further consolidating and reducing head counts, writes Karlene Lukovitz.

Posted on: 27 November 2016

5 top tips - How personalisation can increase your digital revenues in 2017 - Q&A by Tom Wilde

On 20 October, Cxense chief product officer Tom Wilde delivered one of our ‘Top Tips Webinars’ where he discussed how personalisation can drive digital revenue. In this article, Tom takes you through the questions put to him during the webinar.

Posted on: 03 November 2016

5 top tips for creating engaging branded video by Pete Fergusson

Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Fergusson, former head of commercial video at The Telegraph, now CEO at Nemorin Creative Film & Video, shares his dos and don’ts for creating great branded video content.

Posted on: 05 October 2016

Lawson Muncaster - interview by Ray Snoddy

City A.M. has become a regular sight on the streets of London over the past decade. Despite a recession, continued digital disruption and now Brexit, it’s still standing, but not yet profitable. As Lawson Muncaster tells Ray Snoddy, a profitable 2017 is the top priority.

Posted on: 03 October 2016

An App I Like – Shazam by Robyn Bechelet

Doo-dloo-doo-doo-doo, Doo-dloo-doo-doo-doo-doo; now what is the name of that tune? Damn it. It’s on the tip of my tongue. Doo-dloo-doo. Aaaaaaagh! Relax. Shazam can help. The brilliant simplicity of Robyn Bechelet’s fave app can teach publishers a thing or ten.

Posted on: 03 October 2016

What next for digital editions? by David Hicks

In publishing companies over the last twelve months, there has been a noticeable shift towards reducing the costs of the creation and distribution of digital editions. David Hicks takes a look at the potential reasons behind this move in a marketplace that was deemed to be the saviour of publishing five years ago.

Posted on: 03 October 2016

Jan-June 2016 ABCs: a media buyer’s view by Jamie Higginson

With the latest magazine circulations showing their now-familiar declines, albeit with some notable exceptions, Jamie Higginson asks, how important are circulation figures to our media planning?

Posted on: 03 October 2016

Finding the time to grow by James Evelegh

To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hours to put in? As Publishing Software Company’s Laurence and Stephanie Cope tell James Evelegh, streamlining your ad management processes could be the key to unlocking your growth potential.

Posted on: 03 October 2016

Alexandra Shulman – interview by Mary Hogarth

It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die.

Posted on: 03 October 2016

Incisive’s root & branch rebuild by Ciar Byrne

It sometimes seems there are all too few good news stories in publishing these days. So the tale of Incisive Media’s award-winning twelve-month project to rebuild its digital platforms makes a refreshing change, writes Ciar Byrne.

Posted on: 03 October 2016

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