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The Changing Landscape of Subscriptions Management by Alan Weaver

The recent announcement of the closure of Dovetail Services has caused another disruption in the UK subscriptions management market. This isn’t, writes Alan Weaver, a new phenomenon – industry watchers will remember market upheavals after the closures of Readerlink, Centrobe and WDIS, all significant service bureaux in the UK, and the dramatic fall of Neodata, the largest service bureau in the US.

Source: InPublishing Magazine Jul/Aug 2017

Using circulation models for subscription planning and budgeting by Alan Weaver

How do you plan your subscription promotions? Hunch, gut feeling, back of an envelope? Well there is a more scientific approach. Alan Weaver explains more.

Source: InCirculation Magazine Jan/Feb 2004

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