Tabloidisation: was it worth it?
In late 2003, the Independent’s move set Fleet Street’s pulse racing. A wave of optimism swept through the industry. Here, surely, was that elusive elixir of circulation. Heady times, but, five years on, how does the newspaper landscape look in the cold light of day? Was changing shape the right thing to do, asks Peter Preston.
Source: InCirculation Magazine Mar/Apr 2008