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Keeping on top of Audience by Jim Bilton

As distribution becomes “dynamic” and circulation departments morph into audience teams, there is a real change in how publishers are managing the channels to the end-user, reports Jim Bilton.

Source: InPublishing Magazine May/Jun 2018

Organisation: the magic of change by Jim Bilton

Most publishers say that meaningful change is necessary to ensure a profitable future. But how many are actually doing it? Jim Bilton reports.

Source: InPublishing Magazine Mar/Apr 2018

Surviving the global stress test by Jim Bilton

“Surviving the global stress test” is the subtitle of the latest report from Distripress, the international press distribution association. The annual Distripress Circulation Monitor is managed by Wessenden Marketing and a key element of it is a survey where the members of Distripress are polled for their views across a wide range of topics: this year, 119 companies operating in 43 countries took part. Jim Bilton summarises the key findings.

Source: InPublishing Magazine Jan/Feb 2018

Prioritising the digital to-do list by Jim Bilton

‘Digital’ is a big word. It covers lots of different dimensions in any media organisation. Jim Bilton drills down into the Publishing Futures research data to see how publishers are navigating the digital journey.

Source: InPublishing Magazine Jan/Feb 2018

Mapping the Industry’s Revenues by Jim Bilton

The output from this year’s Publishing Futures project is not so much a report, but more of a diagnostic tool. It provides the structure for publishers to “run the ruler” over their operations to get a better sense of how their business is functioning overall, writes Jim Bilton.

Source: InPublishing Magazine Nov/Dec 2017

The Key Industry Dynamics by Jim Bilton

The Publishing Futures research is showing that publishers are finding it tough going in 2017, but are optimistic for 2018. Jim Bilton looks at what four key industry metrics tell us about the state of play.

Source: InPublishing Magazine Sep/Oct 2017

What’s going on in publishing? by Jim Bilton

In a new regular series, Jim Bilton will drill down into some of the key findings of the Publishing Futures research. In his first despatch, he previews the 2017 survey and looks at some of the early findings.

Source: InPublishing Magazine Jul/Aug 2017

Subs Futures by Jim Bilton

The Subscription Economy is growing and extending well beyond media and entertainment. The Recurring Revenue Model (RRM) is now an accepted part of a range of both consumer and B2B markets. Yet, writes Jim Bilton, that brings new challenges for publishers as well as opportunities, as end-user expectations as to how the RRM actually works are both changing and rising.

Source: InPublishing Magazine Mar/Apr 2017

Finding new models in a fragmenting world by Jim Bilton

There is a new mood emerging in international press distribution. That is the clear message, writes Jim Bilton, from the latest Distripress Circulation Monitor survey.

Source: InPublishing Magazine Jan/Feb 2017

Denial. Despair. Determination. International press sales in a digital world by Jim Bilton

Distripress, the international press association, commissioned Wessenden Marketing to undertake a review of global press trends and of the key issues facing supply chains around the world - The Distripress Circulation Monitor (DCM). Jim Bilton summarises the key findings.

Source: InPublishing Magazine Jan/Feb 2016

Reimagining the Magazine Subscription: Buying Magazines in an Amazon World by Jim Bilton

There is a weird retro feel to both the magazine and the magazine subscription. While some parts of the business are operating at the cutting edge of digital subscription marketing, the majority are not. The simple fact is that 70% of consumer magazine buyers have no digital contact at all with their magazine brands; and most of them prefer it that way, feeling that print is a digital-free oasis, offering a refuge from the hectic, wired world where they spend most of their lives. In such a contrarian environment, where is the magazine subscription headed? That is the question at the core of a major new research project from Wessenden Marketing, commissioned by the PPA. Jim Bilton summarises the main findings.

Source: InPublishing Magazine Nov/Dec 2015

Programmatic 2015: How should publishers respond? by Jim Bilton

Programmatic is growing at an exponential rate, yet many publishers are taking a long time to get their house in order. The publishing industry needs to grasp the nettle quickly, writes Jim Bilton, if it is to defend its share of ad spend.

Source: InPublishing Magazine Sep/Oct 2015

Publishing Futures 2015 by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector. What does it tell us about where the industry is heading? And is the mood of the industry changing as we dive deeper into the digital world? Jim Bilton summarises the key findings of the research.

Source: InPublishing Magazine Mar/Apr 2015

Press Distribution – The Key Trends by Jim Bilton

Press sales, both magazines and newspapers, are coming under increasing pressure around the globe. Yet behind that stark – and obvious – headline, writes Jim Bilton, there lies a complex world.

Source: InPublishing Magazine Jan/Feb 2015

Planning for the Digital World by Jim Bilton

‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order, mapping and structure – all a bit ‘legacy’. Yet, writes Jim Bilton, planning your digital strategy is absolutely essential!

Source: InPublishing Magazine Jul/Aug 2014

Publishing Futures 2014 - What’s in store? by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector – but what does it tell us about where the industry’s heading? Jim Bilton of Wessenden Marketing, author of the report, digs into the results to reveal a complex mix of optimism, realism and challenge.

Source: InPublishing Magazine May/Jun 2014

Subscription Models across a Digital World by Jim Bilton

As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.

Source: InPublishing Magazine Sep/Oct 2013

What’s the Future for Magazines? by Jim Bilton

The magazine publishing sector is beset with change but, as this year’s PPA Publishing Futures survey reveals, the most notable shift is in the mood of publishers. Here, the report’s author, Jim Bilton of Wessenden Marketing, reflects on the findings and looks to what the future holds.

Source: InPublishing Magazine May/Jun 2013

Specialist Media Insights 2012 by Jim Bilton

Specialist Media Insights polls the views of over 160 niche publishers, and is a joint project between the Specialist Media Show and Wessenden Marketing, sponsored by Brad Insight and supported by InPublishing. The research was carried out in March 2012 using Demographix. Jim Bilton summarises the main findings.

Source: InPublishing Magazine Jul/Aug 2012

How do they make money from doing that? by Jim Bilton

The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, Business Models for a Digital World. Jim Bilton summarises the key findings from the research.

Source: InPublishing Magazine May/Jun 2012

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