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Subs Futures by Jim Bilton

The Subscription Economy is growing and extending well beyond media and entertainment. The Recurring Revenue Model (RRM) is now an accepted part of a range of both consumer and B2B markets. Yet, writes Jim Bilton, that brings new challenges for publishers as well as opportunities, as end-user expectations as to how the RRM actually works are both changing and rising.

Source: InPublishing Magazine Mar/Apr 2017

Finding new models in a fragmenting world by Jim Bilton

There is a new mood emerging in international press distribution. That is the clear message, writes Jim Bilton, from the latest Distripress Circulation Monitor survey.

Source: InPublishing Magazine Jan/Feb 2017

Denial. Despair. Determination. International press sales in a digital world by Jim Bilton

Distripress, the international press association, commissioned Wessenden Marketing to undertake a review of global press trends and of the key issues facing supply chains around the world - The Distripress Circulation Monitor (DCM). Jim Bilton summarises the key findings.

Source: InPublishing Magazine Jan/Feb 2016

Reimagining the Magazine Subscription: Buying Magazines in an Amazon World by Jim Bilton

There is a weird retro feel to both the magazine and the magazine subscription. While some parts of the business are operating at the cutting edge of digital subscription marketing, the majority are not. The simple fact is that 70% of consumer magazine buyers have no digital contact at all with their magazine brands; and most of them prefer it that way, feeling that print is a digital-free oasis, offering a refuge from the hectic, wired world where they spend most of their lives. In such a contrarian environment, where is the magazine subscription headed? That is the question at the core of a major new research project from Wessenden Marketing, commissioned by the PPA. Jim Bilton summarises the main findings.

Source: InPublishing Magazine Nov/Dec 2015

Programmatic 2015: How should publishers respond? by Jim Bilton

Programmatic is growing at an exponential rate, yet many publishers are taking a long time to get their house in order. The publishing industry needs to grasp the nettle quickly, writes Jim Bilton, if it is to defend its share of ad spend.

Source: InPublishing Magazine Sep/Oct 2015

Publishing Futures 2015 by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector. What does it tell us about where the industry is heading? And is the mood of the industry changing as we dive deeper into the digital world? Jim Bilton summarises the key findings of the research.

Source: InPublishing Magazine Mar/Apr 2015

Press Distribution – The Key Trends by Jim Bilton

Press sales, both magazines and newspapers, are coming under increasing pressure around the globe. Yet behind that stark – and obvious – headline, writes Jim Bilton, there lies a complex world.

Source: InPublishing Magazine Jan/Feb 2015

Planning for the Digital World by Jim Bilton

‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order, mapping and structure – all a bit ‘legacy’. Yet, writes Jim Bilton, planning your digital strategy is absolutely essential!

Source: InPublishing Magazine Jul/Aug 2014

Publishing Futures 2014 - What’s in store? by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector – but what does it tell us about where the industry’s heading? Jim Bilton of Wessenden Marketing, author of the report, digs into the results to reveal a complex mix of optimism, realism and challenge.

Source: InPublishing Magazine May/Jun 2014

Subscription Models across a Digital World by Jim Bilton

As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.

Source: InPublishing Magazine Sep/Oct 2013

What’s the Future for Magazines? by Jim Bilton

The magazine publishing sector is beset with change but, as this year’s PPA Publishing Futures survey reveals, the most notable shift is in the mood of publishers. Here, the report’s author, Jim Bilton of Wessenden Marketing, reflects on the findings and looks to what the future holds.

Source: InPublishing Magazine May/Jun 2013

Specialist Media Insights 2012 by Jim Bilton

Specialist Media Insights polls the views of over 160 niche publishers, and is a joint project between the Specialist Media Show and Wessenden Marketing, sponsored by Brad Insight and supported by InPublishing. The research was carried out in March 2012 using Demographix. Jim Bilton summarises the main findings.

Source: InPublishing Magazine Jul/Aug 2012

How do they make money from doing that? by Jim Bilton

The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, Business Models for a Digital World. Jim Bilton summarises the key findings from the research.

Source: InPublishing Magazine May/Jun 2012

Publishing Futures 2012 by Jim Bilton

Times are challenging. No one needs to be told that, but, writes Jim Bilton, the latest wave of the Publishing Futures project provides a lot more shape and detail to that bald statement.

Source: InPublishing Magazine Jan/Feb 2012

Building payment models for a digital world by Jim Bilton

How to manage all the emerging digital channels is probably the publishing industry’s biggest challenge. While opening up so many new opportunities, writes Jim Bilton, digital is also creating all kinds of headaches in a business where there are now so many plates to spin at the same time. Will publishers manage to hold it all together? That is the key question at the core of new research undertaken for the Specialist Media Show.

Source: InPublishing Magazine Jul/Aug 2011

Publishing Futures 2011 by Jim Bilton

2009 saw Wessenden Marketing teaming up with InPublishing to undertake a pilot survey of the UK publishing business. 2011 starts with the publication of the second Publishing Futures survey which this time is sponsored by PPA and probes even deeper into the magazine business. Jim Bilton summarises the main findings.

Source: InPublishing Magazine Jan/Feb 2011

Subscription Marketing 2010 by Jim Bilton

The Subscription Marketing survey is run annually by Wessenden Marketing and InPublishing and is sponsored by CDS Global. The 2010 survey has just been published and has produced some fascinating trends and insights into the current state of subscription marketing practice in the UK publishing industry. Wessenden’s Jim Bilton summarises the key findings.

Source: InPublishing Magazine Nov/Dec 2010

How do publishers feel about the future? by Jim Bilton

Perplexed, but not panicking......yet!..... That, writes Jim Bilton, seems to be the overall sense of what publishers feel about the future.

Source: InPub Weekly # 002 21/05/2010

Subscription Marketing 2009 by Jim Bilton

The Subscription Marketing 2009 survey run by Wessenden Marketing and InPublishing and sponsored by CDS Global, has produced fascinating insights into the current state of subscription marketing practice in the UK publishing industry. Wessenden’s Jim Bilton summarises the key findings.

Source: InPublishing Magazine Nov/Dec 2009

Publishing Futures – Survey Results by Jim Bilton

The Publishing Futures survey, run by Wessenden Marketing and InPublishing and sponsored by Wide Area, has produced fascinating insights into the current and future state of the publishing industry. The full results are available at www.widearea.co.uk/pf, but here, Wessenden’s Jim Bilton summarises the key findings.

Source: InPublishing Magazine May/Jun 2009

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