With continuing media fragmentation and the rise of citizen journalism, the issue of trust is ever more pertinent for publishers. Titles which are trusted sources of information and entertainment shine like beacons through the thickening media mist. But, trust does not come about by accident – it is the result of consistent hard work and investment. Get it right, says Bob Satchwell, and your title will always find an audience.
Source: InCirculation Magazine Jan/Feb 2008