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1984 and all that by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 363 19/10/2017

It was circ wot won it! by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 362 12/10/2017

Too close for comfort? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 361 06/10/2017

The acid test by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 360 28/09/2017

Tackling phone misuse by James Evelegh

James Evelegh's comment piece from the September / October 2017 issue of InPublishing magazine.

Source: InPublishing Magazine Sep/Oct 2017

What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during July and August.

Source: InPublishing Magazine Sep/Oct 2017

GDPR – one quick win by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 359 21/09/2017

Hang in there by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 358 14/09/2017

Perils of picture captioning by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 357 07/09/2017

Rediscovering print by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 356 31/08/2017

A really, really dishonest president by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 355 24/08/2017

PPA Festival 2017 by James Evelegh

On 10th May at London’s Tobacco Dock, the PPA held its annual festival. With almost 50 different sessions spread across six channels, there was lots to choose from. James Evelegh chose two…

Source: InPublishing Magazine Jul/Aug 2017

How to sell more copies by James Evelegh

Some years ago, publishers seemed to lose interest in point-of-sale activity. Digital was the new obsession and there was a growing sense that retail could look after itself. Get the copies in the van, job done, was the thinking. Trade marketing declined, as did sales. But, as MMS’s Bill and Tom Stocker tell James Evelegh, by upping their game at point-of-sale, publishers will sell more copies, fact!

Source: InPublishing Magazine Jul/Aug 2017

A Window of Opportunity by James Evelegh

Next February, PAMCo will unveil the first set of figures from its new measurement system, AMP. The publishing industry has invested heavily in developing the new metrics and, given the recent travails of Facebook and YouTube, its release couldn’t come at a better time for publishers. James Evelegh reports.

Source: InPublishing Magazine Jul/Aug 2017

Get ‘in the thick of it’ this autumn by James Evelegh

Every autumn, political and business elites come together for the political party conference season. This represents a gold-plated marketing opportunity! For publishers looking to reach this high net worth, influential audience, there is only one way in, and that is via The Distribution People. James Evelegh talks to Sam Berry about some of the services they offer.

Source: InPublishing Magazine Jul/Aug 2017

The Profit Principle by James Evelegh

One word that came up repeatedly in the meeting with Warners Distribution was ‘profit’ – not their own, but that of their publishing clients. Too many distribution strategies are focused on one outcome: increased sale, but with little regard to cost. As Stephen Warner and his team tell James Evelegh, ‘profit’ is their defining characteristic.

Source: InPublishing Magazine May/Jun 2017

Be radical, be disruptive by James Evelegh

In March, the AOP held one of its regular forum events, this one entitled: ‘The Content Creator & The User’. One of the keynotes was given by Christian Broughton, editor of the Independent, who advised the audience to embrace all things digital. James Evelegh was taking notes.

Source: InPublishing Magazine May/Jun 2017

Tell us what we don’t know by James Evelegh

Publishers love the killer insight – that nugget of knowledge that propels a step-change in performance. As James Ormiston, managing director of subscriptions bureau Circdata, tells James Evelegh, having the data infrastructure and analysts in place to deliver deep level insights to their publishing clients is one of the things he’s most proud of.

Source: InPublishing Magazine Mar/Apr 2017

Customer First! by James Evelegh

At the end of November, the PPA held its annual Customer Direct Conference in London. The theme of the day was the customer journey. James Evelegh was there.

Source: InPublishing Magazine Jan/Feb 2017

Why events are good, and tips for doing them well by James Evelegh

The PPA held its annual Independent Publisher Conference in early December at the Park Plaza Riverbank in London. One of the most interesting sessions of the morning was a panel discussion that explored ‘Strategies To Deliver Engaging And Profitable Events’. James Evelegh was taking notes…

Source: InPub Weekly # 323 05/01/2017

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