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Showing articles 181 to 187 of 187Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 of 10

Success is Sweet by James Evelegh

Web usage has evolved to the point where it is no longer viewed as simply an alternative distribution channel but as a means of offering totally new services and enhanced levels of customer service. James Evelegh talks to Jose Garcia of Consult GEE and Matthew Binley of BCC Marketing Services.

Source: InCirculation Magazine Jan/Feb 2004

Norfolk Direct by James Evelegh

Huge amounts are spent by the regionals on circulation marketing, yet the suspicion persists that it is not money well spent. Too much wastage and too little retention. Philip Preston of Archant Norfolk is one of a select band trying something different.

Source: InCirculation Magazine Jan/Feb 2004

Simplifying international payment collection by James Evelegh

Wading through reconciliation reports? Seething at bank charges? Wondering why no one from Holland has sent you a cheque? Perhaps you should be outsourcing your international payment collection. InCirculation talks to Paul van Alfen of payment service provider GlobalCollect.

Source: InCirculation Magazine Jan/Feb 2004

Getting the most out of telemarketing by James Evelegh

"Last minute, unplanned and expecting miracles" just about sums up many publishers' attitude to telemarketing. But it could be so different. InCirculation talks to four leading suppliers to see how the relationship between publisher and their chosen telemarketing agency could be made more mutally beneficial.

Source: InCirculation Magazine Nov/Dec 2003

Little England? by James Evelegh

InCirculation takes a gloomy view of the state of our international marketing and solicits the views of Martin Rosen, managing director of subscriptions bureau Publishing Power.

Source: InCirculation Magazine Nov/Dec 2003

One big honeypot by James Evelegh

Your data assets are spread here, there and everywhere:- circulation system, ad manager’s PC, web server, box of cards under your desk, Janet’s bottom drawer. Bring them altogether and you have a valuable asset. James Evelegh looks at some of the dos and don’ts of setting up a marketing database.

Source: InCirculation Magazine Nov/Dec 2003

One-stop DM provision by James Evelegh

Mail consolidator BTB Mailflight is repositioning itself as a one-stop shop for publishers seeking all forms of direct marketing support. James Evelegh speaks with the company's sales and marketing director, Lindsay Deardon.

Source: InCirculation Magazine Nov/Dec 2003

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