Relaunching the Digest
Brand recognition is a wonderful thing for a magazine to have. Vogue has it, the Economist has it, Reader’s Digest has it. In fact, Reader’s Digest’s standing goes beyond brand recognition; it’s really something of an institution. Why, then, would such a well-known name need a relaunch? James Evelegh met with publisher Victoria Scott and new editor-in-chief Sarah Sands to find out.
Source: InPublishing Magazine Sep/Oct 2008