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8 Types of Content New Magazines Should Publish to Instagram by Amanda MacArthur

If the secret of effective marketing and distribution is being where your prospective readers are, then don’t ignore Instagram. With 500 million users worldwide, there are opportunities aplenty for publishers, writes Amanda MacArthur.

Source: InPublishing Magazine Jan/Feb 2017

9 Keys to Creating a Facebook Strategy for Your New Magazine by Amanda MacArthur

About to launch a new consumer magazine, and keen to get the word out? One of the best ways of doing this is via Facebook, writes Amanda MacArthur. A well thought through and executed Facebook strategy could make all the difference to your new magazine’s chances of success.

Source: InPublishing Magazine Sep/Oct 2016

Creating a LinkedIn Strategy for Your New Magazine by Amanda MacArthur

LinkedIn can be a highly effective tool for disseminating your content and growing your subscriber base. But, as with all social media, writes Amanda MacArthur, you first need to come up with a strategy and a plan… and then you need to follow it through.

Source: InPublishing Magazine May/Jun 2016

How to Tweet Your New Magazine to Success by Amanda MacArthur

You’re the new kid on the block. You have no profile, no community and no traffic to your website. Nobody knows you! This clearly has to change if your new magazine is to have any chance of success, and, writes Amanda MacArthur, Twitter is a great way to achieve this. Here’s how…

Source: InPublishing Magazine Jan/Feb 2016

Creating a Blogging Strategy For Your New Magazine by Amanda MacArthur

Repurposing archive content is one good way to populate blog pages, but how does a new magazine do that when, by definition, they have no archive? There are ways, writes Amanda MacArthur, by which new publishers can successfully blog from day one.

Source: InPublishing Magazine Jul/Aug 2015

A 7-Step Social Media Plan For Your New Magazine by Amanda MacArthur

In the process of launching a new magazine? If so, your hands are probably pretty full and the chances are that fine-tuning your social media strategy is not your top priority. But, warns Amanda MacArthur, don’t leave it too late. The earlier you start planning your activity on Twitter and Facebook, the better.

Source: InPublishing Magazine Mar/Apr 2015

Using Social Media to Drive Copy Sales by Amanda MacArthur

Publicising a forthcoming issue helps increase copy sales. Kind of obvious really. One arena where pre-publicity, if handled well, can lead to big uplifts is social media. The key, says Amanda MacArthur, is doing it well!

Source: InPublishing Magazine Sep/Oct 2014

The 12 Video Archetypes of Successful Publishers by Amanda MacArthur

If you need any indication of whether or not video should be in your future, writes Amanda MacArthur, consider that the world’s second largest search engine is YouTube.

Source: InPublishing Magazine Mar/Apr 2014

Blogging Strategies for Publishers by Amanda MacArthur

Although blogging is a great way to drive traffic to your site, in the early days of the web, traditional publishers were slow to embrace it. Indeed, many are still blind to its potential. This, writes Amanda MacArthur, represents a wasted opportunity.

Source: InPublishing Magazine Nov/Dec 2013

How to Talk to Social Media Users on Different Social Networks by Amanda MacArthur

The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!

Source: InPublishing Magazine Jul/Aug 2013

Social Media Strategies for Publishers by Amanda MacArthur

Publishing has always been associated with thought-provoking sentences, attention-grabbing headlines and heart-tugging photographs. Social media should have been a natural transition for marketers in the publishing industry, but, writes Amanda MacArthur, there is still a struggle against taking down the corporate curtains and adding a layer of transparency.

Source: InPublishing Magazine Jan/Feb 2013

Mobile Publishing and Usability Strategies by Amanda MacArthur, Don Nicholas

The ‘year of the mobile’ has been widely anticipated each year of the decade so far. Will 2009 be it? Quite probably. The mobile scene is hotting up, helped hugely by the success of the iPhone. And, says Don Nicholas and Amanda MacArthur, having a mobile-friendly site is essential to keep you in the media mix as more and more web usage goes mobile.

Source: InPublishing Magazine Nov/Dec 2008

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