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Taking digital in its stride by Jo Bowman

It says something about a sector when the biggest thing to happen to it over the last 30 years has nothing to do with digital! Nigel Roby talks Jo Bowman through the ups and downs of the book trade and how The Bookseller has remained an integral part of it since its launch in the 1800s.

Source: InPublishing Magazine May/Jun 2017

Egmont Publishing by Jo Bowman

The planet’s newest arrivals are not digital natives, but print. Guided by anxious parents and drawn in by its tactile qualities, kids spend their early years enjoying traditional media. The children’s market is thriving, and as Cally Poplak tells Jo Bowman, if they could just increase purchase frequency a smidgen, it would be doing even better!

Source: InPublishing Magazine Jul/Aug 2016

RCNi by Jo Bowman

The Royal College of Nursing is the world’s largest professional body for nurses and RCNi, its publishing arm, publishes a wide range of print titles and online resources and organise a growing number of events for its membership. As Rachel Armitage tells Jo Bowman, it’s a digital-first, mobile-enabled, community-focused offering.

Source: InPublishing Magazine May/Jun 2016

Think Publishing by Jo Bowman

The world of membership publishing bucks the trend! Think Publishing’s research shows that members value print, followed by live events, highest in the communications mix. As Ian McAuliffe tells Jo Bowman, print, both magazines and books, has deep engagement and a long shelf-life.

Source: InPublishing Magazine Mar/Apr 2016

KM Media Group by Jo Bowman

In this increasingly globalised media world, it is somehow refreshing to find a publishing company with absolutely no plans to step outside its traditional geographic area. As Geraldine Allinson tells Jo Bowman, KM Media Group has always been focused on serving the people of one place and one place only – Kent.

Source: InPublishing Magazine Jan/Feb 2016

Time Inc UK by Jo Bowman

It’s been a tumultuous couple of years for one of the UK’s biggest magazine publishers; new name, new branding, new CEO. But as Marcus Rich tells Jo Bowman, “now is our time”. Looking forward, he is confident that great content will prove to be the linchpin of their future success.

Source: InPublishing Magazine Nov/Dec 2015

Incisive Media by Jo Bowman

Right from the start, Incisive Media was never particularly bothered about which delivery channels it used – whichever got the job done best. As Tim Weller tells Jo Bowman, this attitude has helped them to adapt to the enormous changes in media consumption over the past twenty years.

Source: InPublishing Magazine Sep/Oct 2015

The River Group by Jo Bowman

Content marketing is all the rage, and companies like River, that have been doing it for over twenty years, are highly expert at it. River CEO Nicola Murphy tells Jo Bowman that while quality content is the bedrock of the company, it’s the marketing that actually delivers the value for their clients.

Source: InPublishing Magazine Jul/Aug 2015

Anthem Publishing by Jo Bowman

Last December, Anthem Publishing won the PPA Independent Publishing Company of the Year award. As Jon Bickley tells Jo Bowman, Anthem has small company versatility and big company ambitions, and it’s this winning mix that has enabled it to punch well above its weight.

Source: InPublishing Magazine May/Jun 2015

Imagine Publishing by Jo Bowman

Underpinning the success of Imagine Publishing is a belief in paid-for quality content, a wholehearted embrace of all digital platforms and an ongoing commitment to print. As the company enters its tenth year, MD Damian Butt tells Jo Bowman why he is upbeat about the future.

Source: InPublishing Magazine Mar/Apr 2015

Green Star Media by Jo Bowman

As Green Star Media approaches its 20th birthday, it is not only a far larger business than in its early days, but one with a very different focus. As MD Andrew Griffiths tells Jo Bowman, a change in direction allied to a firm belief in the subscriptions model, has propelled the company’s recent growth.

Source: InPublishing Magazine Jan/Feb 2015

Mark Allen Group by Jo Bowman

There aren’t many publishing houses that could boast expertise in both renal nursing and the works of Sonny Rollins. But, writes Jo Bowman, a combination of opportunity and personal passions has driven Mark Allen Group to develop a stable of titles and events that runs from medicine to music.

Source: InPublishing Magazine Nov/Dec 2014

Publisher Profile: Square Up Media by Jo Bowman

Square Up Media was launched when its founders spotted a gap in what proved to be a highly lucrative market; its expansion, however, has been driven by a desire to fill a gap in the hearts of its young and lively team of staff. As the company approaches its tenth birthday, CEO Tim Slee talks to Jo Bowman about its past, present and future.

Source: InPublishing Magazine Sep/Oct 2014

Future’s programmatic … future by Jo Bowman

One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.

Source: InPublishing Magazine Jul/Aug 2014

The automation of ad sales – The Video Opportunity by Jo Bowman

The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part series on the rise of programmatic.

Source: InPublishing Magazine May/Jun 2014

The automation of ad sales: Colour by numbers by Jo Bowman

In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.

Source: InPublishing Magazine Mar/Apr 2014

The automation of ad sales: Setting the Scene by Jo Bowman

Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.

Source: InPublishing Magazine Jan/Feb 2014

Retail therapy by Jo Bowman

With advertising revenue getting ever-harder to generate, e-commerce could be just the shot in the arm that publishers need, writes Jo Bowman.

Source: InPublishing Magazine Nov/Dec 2013

Fit for purpose by Jo Bowman

Creating a digital product that’s optimised for all the different devices that consumers might be using is a huge challenge for workflow management. Jo Bowman reports on how publishers are streamlining the process.

Source: InPublishing Magazine Sep/Oct 2013

Monetising video by Jo Bowman

With the demand for video content seemingly insatiable, it’s no surprise video is becoming a significant revenue stream for some publishers. Yet, writes Jo Bowman, monetisation strategies are still in their infancy and the pace of change is rapid.

Source: InPublishing Magazine Jul/Aug 2013

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