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What membership really means for publishers by Carolyn Morgan

With advertising revenues declining, publishers are seeking loyal audiences and repeatable, predictable revenues. Membership models could be the way forward but, writes Carolyn Morgan, it does require a change in publisher mindset.

Source: InPublishing Magazine Sep/Oct 2017

Seven smart digital strategies by Carolyn Morgan

It feels like the companies that used to be known as publishers are morphing rapidly – to become retailers, agencies and providers of data and intelligence. Carolyn Morgan surveys the rapidly changing publishing landscape.

Source: InPublishing Magazine May/Jun 2017

How Data & Intelligence Products can transform B2B media by Carolyn Morgan

For B2B publishers, the big money is increasingly to be found in the provision of high value data products and services. The approach and skills required are very different to the traditional publishing model, but, writes Carolyn Morgan, the potential rewards are great.

Source: InPublishing Magazine Mar/Apr 2017

Building value in media businesses – Q&A by Carolyn Morgan

This week, Carolyn Morgan presented one of our Top Tips Webinars – entitled ‘Building a valuable media business - 7 ideas for 2017’. The webinar generated a variety of questions from publishers in the audience. Here are the answers, including those we didn’t have time to tackle during the broadcast.

Source: InPub Weekly # 326 26/01/2017

Monetising Media by Carolyn Morgan

In September, The Media Briefing held its annual Monetising Media conference in London. Carolyn Morgan moderated a couple of the sessions and here reviews some of the main talking points from the event.

Source: InPublishing Magazine Nov/Dec 2016

Seven Smart Digital Publishing Ideas – Q&A by Carolyn Morgan

In our latest Top Tips webinar, held on Tuesday, Carolyn Morgan discussed examples of digital publishing and the ideas that might inspire other publishers. Here, Carolyn provides further information in response to some of the questions raised by publishers during the Q&A.

Source: InPub Weekly # 310 29/09/2016

How to succeed in mobile publishing – lessons from FIPP by Carolyn Morgan

Forget digital first, publishers now have to think mobile first, with smartphones and tablets accounting for over 60% of traffic for many media brands. Carolyn Morgan looks at how publishers’ mobile strategies are evolving.

Source: InPublishing Magazine Jul/Aug 2016

Rebalancing print and digital content by Carolyn Morgan

Readers consume content differently, depending on which platform and device they’re using. The challenge for publishers is in efficiently re-engineering their workflows and skill sets so as to make every piece of content fit for purpose. Progress has been made, and Carolyn Morgan wonders whether we are reaching a tipping point in the digital publishing journey.

Source: InPublishing Magazine May/Jun 2016

10 keys to successful digital transformation – Q&A by Carolyn Morgan

Yesterday, Carolyn Morgan presented an InPublishing ‘Top Tips Webinar’, entitled ‘10 keys to successful digital transformation’. In the Q&A session that followed Carolyn’s presentation, we ran out of time before all the questions could be answered. Here, Carolyn provides a follow-up Q&A.

Source: InPub Weekly # 285 14/04/2016

Why digital magazines must embrace a borderless future by Carolyn Morgan

Digital magazines have travelled a long way in the last few years – from print-replica page-turners to interactive, rich, visual resources. However, some publishers have struggled to translate these improvements into significant new revenue streams. Carolyn Morgan looks at the challenges and offers up some solutions.

Source: InPublishing Magazine Jan/Feb 2016

The Mobile Takeover by Carolyn Morgan

Stats for mobile usage, particularly among the under 35s, are breathtaking. There is no doubt; mobile is taking over and publishers need to work out what to do about it. Carolyn Morgan has some pointers.

Source: InPublishing Magazine Sep/Oct 2015

How to become an agile publisher by Carolyn Morgan

Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility… No wonder, writes Carolyn Morgan, traditional publishers are feeling slightly dizzy.

Source: InPublishing Magazine May/Jun 2015

How to launch a successful live event by Carolyn Morgan

Many publishers are venturing into live events – whether paid conferences or large scale paid or free exhibitions - as an additional source of revenue, providing their audience with live content and networking, and sponsors with the chance for face to face conversations with senior decision-makers. Carolyn Morgan has seven tips for making your live event a great success.

Source: InPublishing Magazine Jan/Feb 2015

Breaking and remaking business media by Carolyn Morgan

On 22 October, at One Wimpole Street in London, the Information Industry Network held its Business Media Insights conference. Carolyn Morgan heard first-hand how the leading lights in the B2B world were successfully reimagining their businesses.

Source: InPublishing Magazine Nov/Dec 2014

10 ways to grow your revenue per subscriber by Carolyn Morgan

With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.

Source: InPublishing Magazine Sep/Oct 2014

10 ideas for innovating in your media business by Carolyn Morgan

The winners of the 2014 Media Innovation Awards were announced on 8 April at the Digital Media Innovation Conference, organised by the Information Industry Network. Carolyn Morgan trawls through the shortlist to see what lessons the rest of us can learn from these innovative publishers.

Source: InPublishing Magazine May/Jun 2014

Media Innovation Awards 2014: The Photography Show by Carolyn Morgan

In March, Future launched The Photography Show at the NEC which attracted over 30,000 visitors. Carolyn Morgan talks to Matthew Pierce, Head of the Photography Group at Future, about how they went about staging such an ambitious event.

Source: InPub Weekly # 185 04/04/2014

Media Innovation Awards 2014: The Drum by Carolyn Morgan

The Drum has reduced its dependency on print ad revenues by creating an eco-system of complementary products and services. Its publishers, Carnyx Group, join the Media Innovation Awards shortlist. Carolyn Morgan looks at what they’ve achieved.

Source: InPub Weekly # 184 28/03/2014

Media Innovation Awards 2014: Green Star Media by Carolyn Morgan

Coals to Newcastle! Carolyn Morgan looks at how a Surrey-based publisher took a new basketball magazine to the US.

Source: InPub Weekly # 183 21/03/2014

Why media businesses must innovate to survive by Carolyn Morgan

With circulations on traditional publications falling, and increasing competition for advertising, writes Carolyn Morgan, media owners need to think laterally about how to create more value from their content, expand to new markets, sell more services to their best customers and nurture their audience if they are to see revenue growth.

Source: InPublishing Magazine Mar/Apr 2014

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