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Hold on! Let’s stop the treatment! by Peter Jackson

Why are publishers blaming all of our ills on the digital revolution? Peter Jackson suggests there’s another major factor which has been overlooked – and there is historical evidence that magazines can find a way to bounce back.

Source: InPublishing Magazine Jul/Aug 2014

Selling A Century Short by Peter Jackson

Imagine being asked to name the greatest prime minister of the past century and then finding that the list of candidates excluded Thatcher, Attlee, Churchill and Lloyd George. That would, writes Peter Jackson, pose a bit of a problem, wouldn’t it?

Source: InPublishing Magazine Jul/Aug 2013

Why have the women’s weeklies become ladies of easy virtue? by Peter Jackson

The women’s weeklies market is suffering. Titles that once sold in their millions are now reduced to shadows of their former circulation glory. How has it come to this, asks Peter Jackson, and can anything be done to arrest the decline?

Source: InPublishing Magazine Mar/Apr 2013

Too Many Covers Lost In The Crowd by Peter Jackson

The PPA recently added a Cover of the Year category to its annual awards. Peter Jackson takes this opportunity to look at cover trends in general and what the PPA nominated covers tell us about the current state of front cover design.

Source: InPublishing Magazine Jul/Aug 2012

Whatever Happened To Gob-Smacking Surprise? by Peter Jackson

Fifty years ago, the Sunday Times launched its colour supplement and broke the mould of weekend newspaper publishing. Former editor Peter Jackson looks at its impact and what future the colour supplement has today.

Source: InPublishing Magazine May/Jun 2012

Power of the Still Picture by Peter Jackson

What’s your abiding image from this summer’s Royal Wedding and where did it come from? The chances are, writes Peter Jackson, that it came not from the countless hours of TV coverage, but from one of the still pictures printed in the following days’ souvenir issues and colour supplements.

Source: InPublishing Magazine Sep/Oct 2011

The Apprentice does magazines by Peter Jackson

A week after being challenged to make money out of junk disposal, the eight surviving would-be entrepreneurs of The Apprentice were this week required to create and market two magazines – within a mere 36 hours. Peter Jackson tuned in to see how they got on.

Source: InPub Weekly # 052 17/06/2011

When Reading is a Pleasure by Peter Jackson

The death of the print magazine has been widely forecast, but, writes Peter Jackson, this fails to take into account the nature of the reading experience across different platforms and the unique, sensory pleasure of print.

Source: InPublishing Magazine Mar/Apr 2011

Winner of The Maggies by Peter Jackson

This year’s Maggies, the magazine cover awards initiated by iSUBSCRiBE, attracted over 40,000 votes. Peter Jackson, who helped put together the shortlist, looks at some of the winning covers.

Source: InPub Weekly # 008 02/07/2010

On the cover of a magazine by Peter Jackson

The cover is your best and most regular opportunity to hook those legions of people who know you, but don’t buy you. It’s your big chance, so don’t blow it with a last minute confusion of words and pictures. Plan it carefully and lovingly, says Peter Jackson, and the sales lift will follow.

Source: InPublishing Magazine Mar/Apr 2010

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