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MasterClass by Matt Kelly

MasterClass is based on a beautifully simple premise. If you want to improve, then you must learn from the best. But you’ve got to pay for it. Matt Kelly, for one, is happy to fork out £70 to learn the art of dramatic writing from David Mamet.

Source: InPublishing Magazine Nov/Dec 2017

An App I Like – Mr Porter by Matt Kelly

When it comes to embracing mobile, retailers have been much quicker off the mark than publishers. Matt Kelly applauds the “bold minimalism” of the Mr Porter app.

Source: InPublishing Magazine Sep/Oct 2014

Extracting your readers’ DNA by Matt Kelly

The internet was supposed to enable the accurate targeting of ads to carefully defined audiences. Yet, says the Mirror’s Matt Kelly, most internet advertising has been scattergun. Up until now ...

Source: InPub Weekly # 006 18/06/2010

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