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Jan-June 2016 ABCs: a media buyer’s view by Jamie Higginson

With the latest magazine circulations showing their now-familiar declines, albeit with some notable exceptions, Jamie Higginson asks, how important are circulation figures to our media planning?

Source: InPublishing Magazine Sep/Oct 2016

July-Dec 2015 ABCs: a media buyer’s view by Jamie Higginson

With many publications experiencing circulation decline, how valuable is circulation analysis to the industry and, asks Jamie Higginson, what metrics should advertisers and agencies be considering when making investment decisions?

Source: InPublishing Magazine Mar/Apr 2016

July-Dec 2014 ABCs: a media buyer’s view by Jamie Higginson

Despite further falls in print circulation, magazine brands’ growing cross-platform presence and their continuing strong bonds with readers, give grounds for optimism. But, writes Jamie Higginson, the industry must accelerate its search for new and credible metrics.

Source: InPublishing Magazine Mar/Apr 2015

Jan-June 2014 ABCs: a media buyer’s view by Jamie Higginson

With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how relevant is the ABC as a reporting metric in today’s multi-channel world?

Source: InPublishing Magazine Sep/Oct 2014

July-Dec 2013 ABCs: a media buyer’s view by Jamie Higginson

The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaboration between advertisers and publishers.

Source: InPublishing Magazine Mar/Apr 2014

Jan-June 2013 ABCs: a media buyer’s view by Jamie Higginson

Print circulations continued their steady decline in the last ABC period, but, writes Jamie Higginson, the growing success publishers are enjoying across multiple platforms shows that the public still has a healthy appetite for magazine content.

Source: InPublishing Magazine Sep/Oct 2013

July-Dec 2012 ABCs: a media buyer’s view by Jamie Higginson

In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part of a broader brand offering.

Source: InPublishing Magazine Mar/Apr 2013

Jan-June 2012 ABCs: a media buyer’s view by Jamie Higginson

With a few notable exceptions, the recent ABC results made pretty gloomy reading. Yet, writes Jamie Higginson, there are reasons to be cheerful.

Source: InPublishing Magazine Sep/Oct 2012

July-Dec 2011 ABCs: a media buyer’s view by Jamie Higginson

This might not come as a complete surprise… but print circulations are shrinking. No ifs, no buts, they are. There are winners, of course, and the print market is still HUGE, but, writes Jamie Higginson, the downward trend is unmistakable.

Source: InPublishing Magazine Mar/Apr 2012

Jan-Jun 2011 ABCs: a media buyer’s view by Jamie Higginson

Despite a very slight increase in overall circulation, the trend for traditional print magazines is down. But, writes Jamie Higginson, publishers are compensating by successfully extending their brand reach and this gives hope for the future.

Source: InPublishing Magazine Sep/Oct 2011

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