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Empowering your B2B audience by Daniel Verrells

As business-to-business (B2B) publishers and brand marketers grapple with increasing volumes of data, tighter rules proposed under new General Data Protection Regulation (GDPR) and ePrivacy legislation, and a bewildering number of content touch-points, is it possible to remain in control of your readership data? Are you concerned that any discussion around ‘permissions’ could result in a mass opt-out and a decline in audience numbers? According to Daniel Verrells, managing director at Beeline Data Services, it doesn’t have to be that way. Daniel shares his views on targeting, preferences and happy consumers.

Source: InPub Weekly # 345 07/06/2017

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