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The Vanity, Sanity and Reality of Digital Publishing by Tim De La Salle

Whether it’s performance league tables for hospitals and schools, the number of donated pennies per pound spent on charitable causes or, perhaps more subjectively, Arsenal’s appetite for possession over goals, focus on critical ‘outcomes’ is lacking across sectors and industries. Digital Publishing is no different, writes Fly Marketing’s Tim De La Salle.

Source: InPub Weekly # 369 30/11/2017

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