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My Publishing Life – Adrian Hughes by Adrian Hughes

Adrian Hughes, group managing director of Marketforce, answers our questions about his life in publishing.

Source: InPub Weekly # 346 15/06/2017

Empowering your B2B audience by Daniel Verrells

As business-to-business (B2B) publishers and brand marketers grapple with increasing volumes of data, tighter rules proposed under new General Data Protection Regulation (GDPR) and ePrivacy legislation, and a bewildering number of content touch-points, is it possible to remain in control of your readership data? Are you concerned that any discussion around ‘permissions’ could result in a mass opt-out and a decline in audience numbers? According to Daniel Verrells, managing director at Beeline Data Services, it doesn’t have to be that way. Daniel shares his views on targeting, preferences and happy consumers.

Source: InPub Weekly # 345 07/06/2017

Tackling the headwinds by Ray Snoddy

The press has a long list of challenges, from Section 40 to Google and Facebook hoovering up all the digital ad spend. Ashley Highfield tells Ray Snoddy how the News Media Association is working to tackle those challenges.

Source: InPublishing Magazine May/Jun 2017

Prime by Robyn Bechelet

Praise for personalisation and achieving her prime purchasing objective – pleasing number one. Robyn Bechelet doesn't worship Amazon Prime but she does pay respect.

Source: InPublishing Magazine May/Jun 2017

BBC History Magazine – embracing the new by Mary Hogarth

BBC History Magazine is achieving sustained growth across the brand. Editor Rob Attar talks to Mary Hogarth about leading the way in digital subscriptions and why regular podcasts are crucial.

Source: InPublishing Magazine May/Jun 2017

Seven smart digital strategies by Carolyn Morgan

It feels like the companies that used to be known as publishers are morphing rapidly – to become retailers, agencies and providers of data and intelligence. Carolyn Morgan surveys the rapidly changing publishing landscape.

Source: InPublishing Magazine May/Jun 2017

Living the dream by Jim Foster

Jim Foster’s publishing world…

Source: InPublishing Magazine May/Jun 2017

The Profit Principle by James Evelegh

One word that came up repeatedly in the meeting with Warners Distribution was ‘profit’ – not their own, but that of their publishing clients. Too many distribution strategies are focused on one outcome: increased sale, but with little regard to cost. As Stephen Warner and his team tell James Evelegh, ‘profit’ is their defining characteristic.

Source: InPublishing Magazine May/Jun 2017

Press Regulation – the never ending story by Jon Slattery

It’s incredible to think that Lord Leveson produced his report almost five years ago, yet critically important issues remain unresolved. As the UK continues its slide down the World Press Freedom Index, Jon Slattery updates us on this sorry state of affairs.

Source: InPublishing Magazine May/Jun 2017

There’s No Business Like Show Business by Meg Carter

One publisher that has taken up the events challenge with great gusto is Mark Allen Group whose events division has grown ten-fold over the past couple of years. Its MD, Ed Tranter, tells Meg Carter the secrets of putting on a successful show.

Source: InPublishing Magazine May/Jun 2017

Railway magazines by Alan Geere

Crowded services, HS2, labour disputes, even freight trains to China – the rail sector is hardly out of the news. Alan Geere gets down to the booking office to see which magazines are on the right track.

Source: InPublishing Magazine May/Jun 2017

Why the FT has the best website by Nick Turner

Two years in the making and using a highly collaborative design approach, the FT’s new website has swept all before it in terms of industry awards. Nick Turner talks to Mark Alderson about their priorities and strategy.

Source: InPublishing Magazine May/Jun 2017

Be radical, be disruptive by James Evelegh

In March, the AOP held one of its regular forum events, this one entitled: ‘The Content Creator & The User’. One of the keynotes was given by Christian Broughton, editor of the Independent, who advised the audience to embrace all things digital. James Evelegh was taking notes.

Source: InPublishing Magazine May/Jun 2017

House & Garden – showing no signs of ageing by Ciar Byrne

As it celebrates its 70th birthday, the Condé Nast title is busily adding followers and garnering likes on social media and experimenting with brand extensions. Yet, as Hatta Byng and Kate Slesinger tell Ciar Byrne, print is still where the heart is.

Source: InPublishing Magazine May/Jun 2017

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Source: InPublishing Magazine May/Jun 2017

The press baron returns by Steve Dyson

After 120 years in publishing, the baronial Iliffe family lost its local newspapers in a complex merger deal. Now heir apparent Edward Iliffe is building a new press kingdom from scratch. Steve Dyson reports.

Source: InPublishing Magazine May/Jun 2017

Taking digital in its stride by Jo Bowman

It says something about a sector when the biggest thing to happen to it over the last 30 years has nothing to do with digital! Nigel Roby talks Jo Bowman through the ups and downs of the book trade and how The Bookseller has remained an integral part of it since its launch in the 1800s.

Source: InPublishing Magazine May/Jun 2017

‘New’ Magazine Models Include (Wait for It) Paid Subs by Karlene Lukovitz

Karlene Lukovitz spots some encouraging trends in the US, with some publishers successfully growing subs and erecting paywalls.

Source: InPublishing Magazine May/Jun 2017

My Publishing Life – David Whaley by David Whaley

In the first of a new occasional series, David Whaley, editor of the Oldham Evening Chronicle, answers our questions about his life in publishing.

Source: InPub Weekly # 339 27/04/2017

Time for grown up thinking by Ray Snoddy

On 1st March, Newsworks held its annual Shift conference in London. One of the messages Ray Snoddy came away with was the need for the advertising industry to shed its obsession with the shiny and the new and get to grips with what is a seriously deficient digital advertising supply chain.

Source: InPublishing Magazine Mar/Apr 2017

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