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Get ‘in the thick of it’ this autumn by James Evelegh

Every autumn, political and business elites come together for the political party conference season. This represents a gold-plated marketing opportunity! For publishers looking to reach this high net worth, influential audience, there is only one way in, and that is via The Distribution People. James Evelegh talks to Sam Berry about some of the services they offer.

Source: InPublishing Magazine Jul/Aug 2017

The Profit Principle by James Evelegh

One word that came up repeatedly in the meeting with Warners Distribution was ‘profit’ – not their own, but that of their publishing clients. Too many distribution strategies are focused on one outcome: increased sale, but with little regard to cost. As Stephen Warner and his team tell James Evelegh, ‘profit’ is their defining characteristic.

Source: InPublishing Magazine May/Jun 2017

Be radical, be disruptive by James Evelegh

In March, the AOP held one of its regular forum events, this one entitled: ‘The Content Creator & The User’. One of the keynotes was given by Christian Broughton, editor of the Independent, who advised the audience to embrace all things digital. James Evelegh was taking notes.

Source: InPublishing Magazine May/Jun 2017

Tell us what we don’t know by James Evelegh

Publishers love the killer insight – that nugget of knowledge that propels a step-change in performance. As James Ormiston, managing director of subscriptions bureau Circdata, tells James Evelegh, having the data infrastructure and analysts in place to deliver deep level insights to their publishing clients is one of the things he’s most proud of.

Source: InPublishing Magazine Mar/Apr 2017

Customer First! by James Evelegh

At the end of November, the PPA held its annual Customer Direct Conference in London. The theme of the day was the customer journey. James Evelegh was there.

Source: InPublishing Magazine Jan/Feb 2017

Why events are good, and tips for doing them well by James Evelegh

The PPA held its annual Independent Publisher Conference in early December at the Park Plaza Riverbank in London. One of the most interesting sessions of the morning was a panel discussion that explored ‘Strategies To Deliver Engaging And Profitable Events’. James Evelegh was taking notes…

Source: InPub Weekly # 323 05/01/2017

Copy placement comes of age by James Evelegh

Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefits to publishers, their commercial partners and the venues themselves.

Source: InPublishing Magazine Nov/Dec 2016

Finding the time to grow by James Evelegh

To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hours to put in? As Publishing Software Company’s Laurence and Stephanie Cope tell James Evelegh, streamlining your ad management processes could be the key to unlocking your growth potential.

Source: InPublishing Magazine Sep/Oct 2016

Don’t kill the goose that lays the golden egg by James Evelegh

Two trends underpin the global newspaper market today: sales of print newspapers are in decline but revenue from print far outstrips that from digital. Should publishers axe their print operations and focus on digital or should they nurture print and aim to make it a long term part of a genuinely multi-platform publishing strategy? As UPM’s Anu Ahola tells James Evelegh, her company believes passionately in a profitable future for print.

Source: InPublishing Magazine Sep/Oct 2016

Don’t employ bores – and other pearls of wisdom by James Evelegh

On 12 May, the PPA held its annual festival in London. The Marcus Morris Lecture, now an annual fixture at the event, was given by Condé Nast MD Nicholas Coleridge, who listed his ‘seven deadly sins of magazine publishing’ and his ‘seven golden rules for survival’. James Evelegh listened intently.

Source: InPublishing Magazine May/Jun 2016

Newssolutions prints mags too! by James Evelegh

When it comes to printing, newspapers and magazines have always seemed a bit like chalk and cheese. They might both use paper and ink, but otherwise they’re completely different. Not anymore! As Newssolutions’ Tracey Hart and Steve Whitehead tell James Evelegh, their state of the art newspaper printing press at Knowsley is ready and waiting to print your… magazine.

Source: InPublishing Magazine May/Jun 2016

Punching above your weight! by James Evelegh

Lack of IT resource is a frequent gripe of the small and medium size publisher. They produce great content for a loyal audience but below-par digital publishing platforms, often developed in-house, are inhibiting growth. But as Abacus e-Media’s Ian Eckert and Dan Murphy tell James Evelegh, help is at hand…

Source: InPublishing Magazine May/Jun 2016

Mobile: there’s a new kid on the block! by James Evelegh

At a time of great change in the mobile marketplace, and steeply rising platform costs, Belgian mobile specialist Twixl media is partnering with London based The App Lab to launch its platform into the UK market. James Evelegh talks to Laurent Gerniers and Craig Llewelyn-Williams about why they think Twixl Publisher might just be the right product, at the right price and at the right time.

Source: InPublishing Magazine Mar/Apr 2016

Small is beautiful by James Evelegh

The PPA held its annual Independent Publisher Conference on 9th December at the Brewery, in London. Put on for the benefit of publishers with under £10 million turnover, InPublishing’s James Evelegh felt right at home.

Source: InPub Weekly # 270 17/12/2015

My PPA Business Media Summit takeaways by James Evelegh

The PPA held its annual B2B shindig at the Intercontinental Park Lane hotel in London on the 24 November. James Evelegh went along, in search of the secrets of B2B success.

Source: InPub Weekly # 268 02/12/2015

Paper – the choice does matter by James Evelegh

“Paper’s paper” seems to sum up the prevailing view at some magazine publishers of one of the essential raw ingredients in print publishing, and this represents a major missed opportunity. Denmaur Independent Papers’ Julian Townsend and Peter Sommerville tell James Evelegh that there is a myriad of options that directly affect the look and feel of your publication.

Source: InPublishing Magazine Nov/Dec 2015

Change is the new stability by James Evelegh

Last Thursday, the European Information Industry Network Conference took place at the Emirates Stadium in London. The theme of the day was ‘digital growth, speed and agility’. James Evelegh was there taking notes.

Source: InPub Weekly # 263 29/10/2015

I was there and you’re a liar by James Evelegh

At last week’s AOP conference, BBC journalist Kate Adie gave an impassioned defence of good old fashioned eyewitness reporting and it’s continuing relevance in the digital age. Forget being first to publish, urged Kate, concentrate on getting it right. James Evelegh listened to her fascinating keynote address.

Source: InPub Weekly # 260 08/10/2015

Kick out the trolls – how to reclaim Comments by James Evelegh

The Comments section of many newspaper sites have become virtual cesspools, full of bile, vitriol and aggression; a dark netherworld dominated by trolls, spammers and other digital low-life. But … it doesn’t need to be this way! As DiscussIt CEO Graham Davies tells James Evelegh, with the right approach and tools in place, Comments really can deliver all the incredible benefits that come from deeper reader engagement.

Source: InPublishing Magazine Nov/Dec 2015

Managing Change – the Immediate Way by James Evelegh

At the PPA Festival in May, in a panel session entitled ‘Culture and Change’, Immediate Media CEO Tom Bureau gave us his insights into how best to drive through change.

Source: InPub Weekly # 242 04/06/2015

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