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Barry McIlheney - interview by Meg Carter
Barry McIlheney took over at the PPA in February, tasked with steering the trade body out of the doldrums. Now with a successful annual conference behind him, Barry McIlheney tells Meg Carter about the challenges ahead.
Source: InPublishing Magazine Jul/Aug 2010
25 years in Asia – the giant woke by Paul Woodward
The Business Strategies Group’s Paul Woodward is leaving Hong Kong after a momentous quarter of a century; a period that has seen remarkable growth in the Asian markets. Paul looks at some of the key developments, past and present, and provides some insights to western publishers looking to get in on the action.
Source: InPublishing Magazine Jul/Aug 2010
The PPA Awards: What it means to be a winner by Hannah Bray
The black ties, ballgowns and grandeur of the Grosvenor make the PPA Awards one of the most glamorous fixtures in the magazine industry’s calendar - arguably more so this year, with the 30th anniversary event and its stylish 1950s theme. Hannah Bray looks at what the winning entries tell us about the state of magazine publishing today.
Source: InPub Weekly # 008 02/07/2010
Living pages, bringing print to life in unimagined ways by Juan Senor
Magic happens when little square symbols on pages are held up to a computer’s camera: celebrities dance, models prance, and merchandise pops off the screen. The following case study is taken from the Innovations in Magazines 2010 World Report, edited by Juan Senor and John Wilpers.
Source: InPub Weekly # 004 04/06/2010
Nuts in 3D by Clair Porteous
The 21st May issue of Nuts magazine was billed as a 3D special – “like Avatar with boobs!”. Publisher Clair Porteous explains why they did it and how they went about it.
Source: InPub Weekly # 004 04/06/2010
The scariest cover ever! by Andrew Davies
The July issue of BBC Worldwide’s popular science and technology magazine Focus featured an augmented reality cover, set to be the “scariest cover in magazine history”. But the AR features were not just limited to the cover. Publisher Andrew Davies takes up the story.
Source: InPub Weekly # 004 04/06/2010
After the polls by Mark Bishop
With one of the most remarkable elections in history now behind us, Mark Bishop looks at what impact the new coalition government might have on the publishing sector.
Source: InPub Weekly # 002 21/05/2010
The power of infinity by James Evelegh
At February’s Publishing Expo, a stellar panel consisting of Guardian MD Tim Brooks, Future Chief Executive Stevie Spring and Incisive Media Group MD James Hanbury was convened to discuss ‘the future of publishing’. Unsurprisingly, it was standing room only. James Evelegh listened in.
Source: InPublishing Magazine May/Jun 2010
The Main Event by Ross Sturley
Maximising your number of viable revenue streams is long-accepted good practice, and events have been seen as sensible brand extensions since pre-internet days. For those publishers yet to dip their toe into the events pool, or for those who might have had an unhappy experience first time around, Ross Sturley has some tips for would-be organisers.
Source: InPublishing Magazine May/Jun 2010
Freenomenal! by Peter Genower
The latest ABCs reveal that more than a million people pick up a freebie magazine every week. Peter Genower investigates the freebie phenomenon.
Source: InPublishing Magazine Mar/Apr 2010
20 years of Good Food by Alfie Lewis
Some titles make the business of making money look soooo easy! Everything they touch seems to turn to gold. Good Food magazine, with its legion of hugely successful spin-offs, is one such title. Publishing director Alfie Lewis explains its publishing strategy.
Source: InPublishing Magazine Jan/Feb 2010
Election Uplift by David Stam
US weekly titles saw a definite upturn in sales during the Obama election. With a General Election looming here, how will the UK market fare? What are the opportunities and challenges? And how will they cope with new media and wall-to-wall TV news? We sent David Stam on the stump to canvass opinion.
Source: InPublishing Magazine Jan/Feb 2010
2010: A Year of Rebuilding Print and Tackling eDevices by Karlene Lukovitz
Good riddance to 2009. What an abysmal twelve months that was! The new year is a time for predictions; some will be gloomy, some more upbeat. Karlene Lukovitz is determined to position herself in the latter camp ... for the time being at least.
Source: InPublishing Magazine Jan/Feb 2010
How to profit from the recession by Mark Bishop
It’s said that many fortunes are made as economies move out of downturns. How can you benefit from the upswing expected this year? Mark Bishop offers ten tips on how to add value to media businesses by benefitting from economic recovery.
Source: InPublishing Magazine Jan/Feb 2010
Back to the future - without the fluff by David Hepworth
Do you remember the good times? Circs hitting 600k, advertisers queuing at the door, expense accounts, burgeoning staffs. Those were the days! The problem was that, in catering for the needs of marginal readers, we started to alienate our core. We lost focus. Now, says David Hepworth, magazine publishers need to go back to basics.
Source: InPublishing Magazine Nov/Dec 2009
Charlotte Stockting - interview by Meg Carter
Hello! is one of publishing’s mega-brands, the granddaddy of the celebrity market and begetter of a host of rivals, some of whom have the affront to now sell more. Meg Carter talks to publishing director Charlotte Stockting about what the brand means, her response to the recession and why she’s relaxed about not being number one in the celebrity market.
Source: InPublishing Magazine Nov/Dec 2009
How to cut costs – without damaging your business by Mark Bishop
With meaningful economic improvement unlikely to be evident before Spring 2010, many publishers now face having to make third, fourth or even fifth rounds of cost savings. How to do this without losing or demotivating key talent, reducing product quality or marketing to unsustainable levels or causing other types of long-term damage to the business? Mark Bishop offers ten tips for surviving these difficult times.
Source: InPublishing Magazine Sep/Oct 2009
What is the future of print? by Mike Miles
That’s easy – it’s digital! Close the presses and head online. But, are we being too hasty? After all, the advertising downturn has hit online too, and with the notable exceptions on niche and B2B, we haven’t got our online charging mechanisms right. There is a future for print, says Mike Miles, but publishers need to recognise that the consumer has changed and innovate accordingly.
Source: InPublishing Magazine Sep/Oct 2009
Jan-June 2009 ABCs: a media buyer’s view by Richard Isaac
I’m not sure if you’ve heard, but there’s a recession on. And recessions have a nasty habit of depressing sales. Recessions are like that. Throw in the ongoing media upheaval, and you have the recipe for, ... well ... err, a satisfactory set of figures! MediaCom’s Richard Isaac looks at the trends underlying the recent ABC release.
Source: InPublishing Magazine Sep/Oct 2009