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ABC: 21% YoY digital uplift for national newsbrands in March

The official ABC figures for March 2017 show that the UK national newspaper market enjoyed a 21% year on year uplift across digital platforms, adding up to 36 million unique browsers daily, according to analysis from Newsworks.

Author: News Desk

Posted on: 21 April 2017 07:34

ABC: 21% YoY digital uplift for national newsbrands in March

Vanessa Clifford: "People are turning to UK newsbrands for news and informed analysis."

In the month that the Prime Minister triggered Article 50, The Times made further revelations about Google and Facebook and Ad Week descended on London, UK newsbrands saw an extra 97 million unique browsers on average accessing digital content every day, compared with March 2016, says Newsworks.

Growth was not just limited to digital. In print the London Evening Standard, Metro, The Daily Telegraph and The Sun all experienced month on month rises. Overall daily circulations remained unchanged from February 2017.

Vanessa Clifford, CEO of Newsworks, said: "With 2017’s news agenda showing no signs of slowing down anytime soon, this month’s ABC figures prove that people are turning to UK newsbrands for news and informed analysis in order to understand and interpret the world.”

(theguardian.com is not included in this month’s ABC Web Traffic Certification as it transitions to a new data analytics provider that does not currently supply ABC with sufficient data for an audit. ABC is working with theguardian.com and the new data provider to resume certification in the coming months.)

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