The new rules, approved by ABC’s industry-led Board, allows digital editions sold overseas to be claimed for ABC purposes by comparing the price paid to the UK print equivalent.
This change is to be introduced immediately. It allows overseas digital editions that meet the new criteria to be claimed in the next round of certificates, released in February 2012.
Publishers have welcomed the speed of the change. Adrian Hughes, Circulation Director, IPC Media said: “I am delighted that the industry has moved fast to agree these changes to the way overseas digital editions are accounted for. As an important and growing part of our multi-platform offering it is good to see these relatively new rules evolving, so we can showcase the strength of our digital edition sales to advertisers.”
Previously digital editions sold overseas, without subscriber information, could only be claimed if they were sold for at least 50% of the print price for the relevant country. The Consumer Magazines Reporting Standards Group felt this was an anomaly as digital editions are generally sold at the same price globally, whereas the cost of printed copies sold overseas varies due to higher distribution costs.
Martyn Gates (pictured), ABC Group Executive Director of Standards, Operations and Compliance says: “We are continually working with our members to facilitate change to ensure the ABC Reporting Standards evolve in line with industry needs.”
About ABC
ABC says: “ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standard Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABC’s (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.”
