Skip to: Navigation | Content | Footer

Archant launches Magazine Club

Magazine Club is a new multi-title subscription service offering users unlimited access to over 35 monthly magazine publications from Archant.

Author: News Desk

Posted on: 31 May 2017 08:16

Archant launches Magazine Club

Chris Scarle: "We are confident we can substantially increase the percentage of readers accessing multiple Archant magazines each month."

Alongside the latest issues each month, users can explore archives of past issues with over 650 magazine editions available at launch.

The service is priced at £4.99 a month and users can access as many of the titles and editions as they wish.

Created to be multi-device friendly, Magazine Club is accessible via a responsive website and dedicated Android and iOS apps - allowing users to access editions on all of their devices.

The project, spearheaded by Archant’s Digital Magazines Manager Chris Scarle and Digital Marketing Executive Mitch Williams, has been designed to drive circulation by increasing cross title readership and attracting new audiences.

“Looking at our current digital marketing activity, we know there is huge potential in this area. By maximising exposure to our magazine portfolio and lowering the cost barrier to try additional titles, we are confident we can substantially increase the percentage of readers accessing multiple Archant magazines each month,” says Chris Scarle.

“When looking into the idea initially, we identified a number of core target crossover areas where we saw great potential to attract new audience, especially internationally. By combining individual titles into topic specific groups, we open up a host of new marketing opportunities and greatly increase the appeal for new readers,” says Mitch Williams.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

My Publishing Life – Adam Sherman

Adam Sherman
Posted on: 16 October 2017

5 minutes with… Cornelius Conlon

Cornelius Conlon
Posted on: 15 November 2017

5 minutes with… Jan de Roos

Jan de Roos
Posted on: 2 November 2017

iPlayer

Paul McNamee
Posted on: 26 September 2017

The Key Industry Dynamics

Jim Bilton
Posted on: 26 September 2017

Ad blocking: it’s not over

James Evelegh
Posted on: 2 November 2017

The reader must pay!

James Evelegh
Posted on: 9 November 2017

Honing your mobile strategy

James Evelegh
Posted on: 26 October 2017

What membership really means for publishers

Carolyn Morgan
Posted on: 26 September 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 22/11/2017 06:30)

Find out more about

Featured job

Commercial Features Writer
Salary: Competitive
DC Thomson Media
Dundee

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide