In this newly created role, the editorial and creative direction for both titles will be consolidated under Ashley.
Arena Homme+ is published twice a year to coincide with the Spring/Summer and Autumn/Winter collections, and is the first word in fashion trends each season, says Bauer.
Ashley Heath, comments: "It's great to be returning to Arena Homme+. It's the original and most prestigious international men's fashion bi-annual and has always been close to my heart. Homme+ is a real icon in the market and has an enviable reputation for clear, cutting edge style and fashion editorial. I am looking forward to working with the creative and editorial teams to deepen the influence of the magazine for a new generation of stylish, modern men."
Geoff Campbell, MD Men's Lifestyle, Bauer Media, said: "I am confident that Ashley Heath's creativity and exceptional editorial skill will make an immediate, positive impact. Arena Homme+ is the only men's fashion book to cover not only the fashions and accessories of both the current and upcoming season but also the wider ideas which inspire them."
Ashley's appointment follows Jo-Ann Furniss' decision to step down as Editor in Chief of Arena Homme+ to pursue other opportunities.
Geoff Campbell, continued "Jo-Ann leaves Arena Homme+ in the best possible shape and we all wish her well in the future. She is a gifted Editor in Chief and Creative Director. Over the last six years, Jo-Ann has built a world class team of photographers, stylists and writers and has evolved Arena Homme+ into the 'must have' biannual for the readers and industry alike."
Ashley Heath will run both Pop and Arena Homme+ from his offices at 20 Hanover Square, Mayfair, London, W1. He reports into Geoff Campbell at Bauer Media, the Managing Director of Men's Lifestyle, who has added responsibility for publishing POP to his portfolio of leading lifestyle titles.
