Major developments have focused on enhancing the applications to help media companies meet the demands of operating in an increasingly digital world.
Expanding on the cloud-based CRM and order management system launched earlier this year, support has now been introduced for cross-channel multimedia packages. With one keystroke, companies can schedule an order that includes multiple print and digital channels, says Atex.
That same ease and efficiency extends to Atex’s tablet ad management application. Multimedia package support, relationship management and opportunity management are built-in features providing an end-to-end solution for salespeople on the go.
Companies that use salesforce.com as their sales management tool will benefit from the ability to work entirely in the application and seamlessly move from opportunities to actual orders. Therefore, once prospects are converted, they will automatically become Atex Advertising orders.
“This release represents a significant step in the evolution of our advertising solution,” said Donna Beasley, VP of Product Management, Advertising. “We are very excited about this launch which is designed to help media companies improve efficiency – and we are sure they will see immediate benefits. Since all the options are available in the cloud, a company can mix and match solutions easily by subscribing to different options as their needs change.”
About Atex
Atex says: “Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.”
