The strategy enables the Group to focus on its core markets while simultaneously investing in digital and events solutions to keep pace with changing reader and subscriber demands.
Centaur Media is a leading provider of business information to high-value professional and commercial markets and delivers its services through market leading brands across three principal media formats: digital, print and events. The Group’s recognition of market changes and new strategies to address this has helped Centaur Media to ride the recession without debt.
“The structural move to digital and the cycle in advertising spend have made the last few years tough to weather in the publishing industry, but with our focus on niche professional and commercial audiences we’ve successfully come out the other side. With funding from Barclays we’re pursuing a strategy of acquisition and expansion into digital and events which will strengthen our offering and brands, enable us to deliver the right content to our customers in the right format, and build more resilient subscription and events revenues,” said Mark Kerswell at Centaur Media.
Neil Akerman, Relationship Director, Barclays TMT team said: “Since working with Centaur we have seen real vision within the company and our facilities were structured specifically to help them forge ahead with their growth plans. We look forward to developing a strong relationship with our new client over the coming years and supporting them further as they continue to evolve.”
