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Bloomberg and Hyundai create new video series

Bloomberg Media Group yesterday announced a three-year extension to a global partnership with Hyundai Motor Company with the launch of a new digital video series, ART + TECHNOLOGY.

Author: News Desk

Posted on: 01 May 2018 06:56

Bloomberg and Hyundai create new video series

Justin B. Smith: "Hyundai Motor and Bloomberg share a commitment to the arts."

The series, featuring a line-up of global artists who are founding a new genre using technology in their art form, will include a total of 108 episodes produced over the next three years. Bringing art and technology to life, the soundtrack for the series will be created entirely by artificial intelligence, produced by music partner, Jukedeck, a UK-based AI-music startup.

ART + TECHNOLOGY will stream globally on Bloomberg's digital platforms via Bloomberg.com and the Bloomberg mobile app. Designed and produced for digital, each 3-4 minute documentary-style episode will profile a new artist, highlighting the latest technologies such as artificial intelligence, data, virtual reality and 3D printing. Featured artists include Ross Goodwin, Memo Akten and Refik Anadol. ART + TECHNOLOGY follows the 'Brilliant Ideas' television series, created in partnership with Hyundai Motor.

"Hyundai Motor and Bloomberg share a commitment to the arts, so we're thrilled to continue our partnership to showcase the industry’s best creativity and innovation," said Justin B. Smith, CEO of Bloomberg Media Group, "With Bloomberg's ability to create unique, compelling content, coupled with our global, multi-platform media offering, ART + TECHNOLOGY will inspire Bloomberg's influential audience who are deeply interested in the intersection of art and technology."

Wonhong Cho, Hyundai Motor Company Chief Marketing Officer, said, “We are excited to partner with Bloomberg Media Group again on an exciting new series that speaks to both of our businesses. We have always been a strong supporter of the Arts globally and our commitment is a reflection of our values fostering innovative thinking and technology. Together with Bloomberg Media Group, we hope to accelerate many possibilities and inspiration in the future era of art and technology.”

The ART + TECHNOLOGY channel goes live on May 7th at: bloomberg.com/ad/hyundai/ArtandTechnology

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