Skip to: Navigation | Content | Footer

Bloomberg announces New Role of Global Chief Commercial Officer

Bloomberg Media yesterday announced that marketing executive Andrew Benett has been named to the newly created role of Global Chief Commercial Officer, serving on the organization’s executive leadership team.

Author: News Desk

Posted on: 07 June 2017 09:27

Bloomberg announces New Role of Global Chief Commercial Officer

Andrew Benett: "Our ambition is simple and focused."

Benett, most recently Global CEO of Havas Creative Group, will assume global responsibility for Bloomberg Media's sales, advertising operations, integrated franchises, consulting and marketing services, as well as efforts to institutionalize innovation across the commercial organization. Based out of Bloomberg LP’s global headquarters in New York City, Benett’s appointment is effective immediately. He will report to Bloomberg Media CEO Justin B. Smith.

As Global Chief Commercial Officer, Benett will accelerate Bloomberg Media’s commercial success through the transformation of its business model from a media owner to an integrated marketing services and consulting entity, evolving from core advertising sales to a consultative, client centric business model, says the company.

“There has never been a better time to reinvent and disrupt the worlds of media, marketing and consulting, and in Andrew we are gaining a proven leader from the marketing and consulting world who has a successful track record of business transformation,” said Smith.

Under Benett’s stewardship, Bloomberg Media will deliver integrated consulting, marketing services and media, driven "from and for" Bloomberg's audience across six complementary pillars: business and brand consulting, audience insight and development, marketing strategy, integrated marketing communications, corporate communications and content marketing organizational design. He joins a team of media, marketing and advertising industry talent already at Bloomberg Media including Jacki Kelley, Keith Grossman, M. Scott Havens, Stephen Colvin, Teddy Lynn and Steven Feuling.

“Our ambition is simple and focused. Building on Bloomberg’s editorial leadership, world class global platforms, and unrivaled insight into the worlds business elite, we will create an entirely new model of media owner – one that marries the best thinking and talent from the worlds of consulting, marketing services and media. I can’t imagine a more exciting moment to join Justin, Jacki and Bloomberg Media's world class team," said Benett.

Benett brings nearly 20 years of experience in leading and driving business transformation across large and complex organizations within marketing services, consulting and corporate environments. He spent the last 13 years of his career at Havas Creative Group, a leading marketing communications business at the centre of creativity, media and technology, where he rose up through the ranks and ultimately assumed the role of Global CEO of Havas Creative Group. As Global CEO, Benett oversaw all aspects of the organization including full P&L responsibility, corporate strategy, operations, finance, people, culture and product, and led its turnaround, says Bloomberg. He co-authored three books on corporate strategy and talent, and is a frequent subject matter expert on growth strategy and marketing innovation. Benett has received numerous industry recognitions, and is 2012 Henry Crown Fellow at the Aspen Institute.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

The Sane Way to Manage E-Newsletter Ads

Christie Calahan
Posted on: 6 February 2018

Opportunities & Threats: Customer Publishing

Nicola Murphy
Posted on: 2 February 2018

Success Factors – The Top 20

Peter Sands
Posted on: 1 February 2018

Off The Page

David Hepworth
Posted on: 1 February 2018

It’s all about the tech

Carolyn Morgan
Posted on: 1 February 2018

Opportunities & Threats: Consumer Media

David Hepworth
Posted on: 2 February 2018

Podcasts are clearly a thing, so what’s your strategy?

Peter Houston
Posted on: 1 February 2018

It’s your association – get involved!

James Evelegh
Posted on: 1 February 2018

Beyond the world of print: how publishing is evolving

Adam Sherman
Posted on: 2 February 2018

Opportunities & Threats: Regional Press

Steve Dyson
Posted on: 2 February 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 18/02/2018 05:47)

Editor's Pick of Recent News Stories

Posted on: 16 February 2018
Posted on: 15 February 2018
Posted on: 13 February 2018
Posted on: 12 February 2018

Find out more about

Featured job

Head of Publisher Services
Salary: Competitive
Marketforce
Canary Wharf, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration