Skip to: Navigation | Content | Footer

Bloomberg Media Studios partners with Facebook

Bloomberg Media has announced details of a new commercial partnership with Facebook, in support of the platform’s marketing services to small and medium sized businesses (SMBs) across Europe, Middle East and Africa.

Author: News Desk

Posted on: 07 September 2017 06:40

Bloomberg Media Studios partners with Facebook

Expanding through Facebook - London-based florist Bloom & Wild.

The social network giant that has more than 2 billion monthly active users is fast becoming an invaluable lifeline for people starting their own companies, and for established ones looking to scale, says Bloomberg.

The new partnership, Connect Today, created by Bloomberg’s in-house creative team, Bloomberg Media Studios, will run throughout September and October and highlights a number of business success stories across EMEA, as told by the Facebook Business users themselves.

The first series of stories focuses on the shift to mobile media consumption and the growth of video to propel SMNs around the world. The initiative is being led by Ciaran Quilty, Facebook VP for small business in EMEA.

Included in the first launch series of interviews is Hiut Denim, the clothes manufacturer based in the small Welsh town of Cardigan, which is using Facebook Business to export hand crafted denim jeans around the world.

There is also the story of Italian restaurant Pescaria that has built an innovative bread and fresh fish concept by leveraging the targeting capabilities on the social network. Another business expanding through Facebook is London-based florist Bloom & Wild, which offers an alternative way of sending flowers.

Arif Durrani, EMEA commercial editor at Bloomberg Media Studios, said: “Our content partnership with Facebook Business draws upon our storytelling skills and video expertise to provide inspiration to the many would-be entrepreneurs wanting to capture the opportunities presented by today’s technology.

“Our Connect Today campaign shines the spotlight on real businesses that are scaling fast, and in ways that were simply not possible 10 years ago. Facebook is clearly offering a lifeline for such small and medium-sized businesses, and as technology continues to level the playing field, it has the potential to do so for many more.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – Jon Bickley

Jon Bickley
Posted on: 13 September 2017

The Changing Landscape of Subscriptions Management

Alan Weaver
Posted on: 27 July 2017

How to sell more copies

James Evelegh
Posted on: 27 July 2017

Rediscovering print

James Evelegh
Posted on: 31 August 2017

Digital magazines are back!

Ranj Begley
Posted on: 31 July 2017

A Window of Opportunity

James Evelegh
Posted on: 27 July 2017

What’s going on in publishing?

Jim Bilton
Posted on: 27 July 2017

Perils of picture captioning

James Evelegh
Posted on: 7 September 2017

My Publishing Life - Susan Duffin

Susan Duffin
Posted on: 22 August 2017

Exceeding expectations

Ray Snoddy
Posted on: 27 July 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/09/2017 06:37)

Editor's Pick of Recent News Stories

Posted on: 19 September 2017
Posted on: 18 September 2017
Posted on: 15 September 2017
Posted on: 13 September 2017
Posted on: 7 September 2017

Find out more about

Featured job

Research/Audience Development Manager
Salary: Salary range: £24-35k + bonuses
UKi Media & Events
Dorking, Surrey

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide