Skip to: Navigation | Content | Footer

Boat International chooses Abacus e-Media for subs

Abacus e-Media’s ADvance audience engagement platform provides Boat International Media with a full subscription management, customer services and fulfilment bureau operation.

Author: News Desk

Posted on: 15 September 2017 08:20

Boat International chooses Abacus e-Media for subs

Boat International Media is a leading global authority in superyachting.

With ADvance powering the online registration and subscription process, Boat International has the ability to capture detailed demographic information about their audience, says Abacus e-Media. This can be used for segmentation to deliver an engaging and personalised user experience. This includes highly targeted content, advertising and marketing messages via the web and email to the right part of their audience at the right time. Boat International are also using Abacus’s bureau services for print and digital subscriptions fulfilment and customer service management.

Boat International Media is a leading global authority in superyachting, publishing superyacht magazines and luxury books, organising events, and providing digital media services and data to owners and professionals in the superyacht industry. They produce over 1.2 million magazines each year that sell in 60 countries worldwide and are published in three different languages. They organise 10 annual events in London, Monaco, Ft Lauderdale, Palm Beach, Porto Cervo and The British Virgin Isles.

Links / further reading: ADvance

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

The Sane Way to Manage E-Newsletter Ads

Christie Calahan
Posted on: 6 February 2018

Opportunities & Threats: Customer Publishing

Nicola Murphy
Posted on: 2 February 2018

Success Factors – The Top 20

Peter Sands
Posted on: 1 February 2018

It’s all about the tech

Carolyn Morgan
Posted on: 1 February 2018

Opportunities & Threats: Consumer Media

David Hepworth
Posted on: 2 February 2018

Podcasts are clearly a thing, so what’s your strategy?

Peter Houston
Posted on: 1 February 2018

Off The Page

David Hepworth
Posted on: 1 February 2018

It’s your association – get involved!

James Evelegh
Posted on: 1 February 2018

Beyond the world of print: how publishing is evolving

Adam Sherman
Posted on: 2 February 2018

Opportunities & Threats: Regional Press

Steve Dyson
Posted on: 2 February 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 19/02/2018 06:06)

Editor's Pick of Recent News Stories

Posted on: 19 February 2018
Posted on: 19 February 2018
Posted on: 16 February 2018
Posted on: 15 February 2018

Find out more about

Featured job

Circulation Manager – Publisher Services
Salary: Competitive
Time Inc UK Ltd
Canary Wharf, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration