Abacus e-Media’s ADvance audience engagement platform provides Boat International Media with a full subscription management, customer services and fulfilment bureau operation.
Posted on: 15 September 2017 08:20
Boat International Media is a leading global authority in superyachting.
With ADvance powering the online registration and subscription process, Boat International has the ability to capture detailed demographic information about their audience, says Abacus e-Media. This can be used for segmentation to deliver an engaging and personalised user experience. This includes highly targeted content, advertising and marketing messages via the web and email to the right part of their audience at the right time. Boat International are also using Abacus’s bureau services for print and digital subscriptions fulfilment and customer service management.
Boat International Media is a leading global authority in superyachting, publishing superyacht magazines and luxury books, organising events, and providing digital media services and data to owners and professionals in the superyacht industry. They produce over 1.2 million magazines each year that sell in 60 countries worldwide and are published in three different languages. They organise 10 annual events in London, Monaco, Ft Lauderdale, Palm Beach, Porto Cervo and The British Virgin Isles.
Links / further reading: ADvance
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email firstname.lastname@example.org now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 22/10/2017 07:07)