PulsePoint, a leading global programmatic advertising platform, yesterday announced its exclusive partnership with BPA Worldwide, a global not-for-profit provider of business media auditing services.
Posted on: 17 May 2017 07:54
Sloan Gaon: "Making ads matter is what moves our business forward."
The partnership creates private marketplaces for BPA’s programmatic advertising initiative for its members, B2B Media Exchange. PulsePoint’s buyers now have access to quality audited business-to-business audiences and an automated way to reach them, says BPA Worldwide.
According to the BPA, this partnership addresses the growing gap between business-to-business demand and availability of media specializing in specific industry categories within the programmatic ecosystem. Individually, business-to-business publishers typically lack the scale necessary to qualify with technology partners.
However, when put together, BPA’s membership has collective reach, which creates significant opportunity to engage highly targeted audiences. Utilizing PulsePoint’s programmatic technology and yield management expertise, BPA members can now efficiently maximize revenue while giving marketers the trust, transparency and accountability they require for their ad spend.
“We are excited to partner with PulsePoint to serve our membership with advertising automation solutions,” said BPA President and CEO Glenn Hansen. “After considerable research, we determined that PulsePoint’s technology and customer service infrastructure was the ideal platform for this initiative.”
PulsePoint continues to prioritize creating solutions for key marketplace challenges, focusing on quality, context and scale. PulsePoint’s real-time contextualization technology analyzes thousands of quality publishers at the page-level to ensure ads appear next to relevant and brand safe content. This is highly important to BPA’s audited business-to-business membership which includes healthcare, banking/financial, information technology & telecommunications, as well as 145 other vertical offerings, which will add unique supply to PulsePoint’s platform, says BPA.
“Making ads matter is what moves our business forward,” said Sloan Gaon, CEO of PulsePoint. “In partnering with BPA Worldwide, PulsePoint is continuing to drive value for our partners by solving the larger advertising challenges in play. We are providing business-to-business publishers with the monetization and analytics tools they need to succeed in a complex, digital first publisher environment.”
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email email@example.com now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 23/05/2017 06:19)