Skip to: Navigation | Content | Footer

Condé Nast to launch GQ Middle East

GQ Middle East will be launched in September 2018, it was announced yesterday by Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International.

Author: News Desk

Posted on: 10 April 2018 07:59

Condé Nast to launch GQ Middle East

Karina Dobrotvorskaya: "The Arabian men’s fashion market is very dynamic."

The launch of GQ Middle East, the twenty-first edition of the title, will include a bi-lingual website, social media platforms, a monthly magazine and a series of events including the GQ Men of the Year Awards. It will be published under license agreement with ITP Media Group.

According to Condé Nast International, GQ Middle East will be an essential guide to style, culture and lifestyle for the modern men of the GCC. The Middle Eastern edition of GQ will focus on males between 28-45 years old, who are ambitious, fashionable and well educated. The brand will carry interviews with some of the most sought after, acclaimed – and often inaccessible – figures from the worlds of fashion, sport and entertainment. There will be insightful reports on key regional issues and columns sourced from locally respected influential men. Digitally, the content will predominantly be locally produced with a heavy focus on video, as consumption of the medium is the highest in the region.

Karina Dobrotvorskaya, President of Condé Nast New Markets and Editorial Director, Brand Development, commented, “The Arabian men’s fashion market is very dynamic. We see a growing appetite for luxury products and a real appreciation of craftsmanship, with huge respect for both heritage and contemporary brands. We believe that ITP has the experience, vision and enthusiasm to deliver GQ Middle East with its own unique voice across all platforms.”

Ali Akawi, CEO of ITP Media Group added, “We are pleased to announce the launch of GQ Middle East - our third brand with our partners, Condé Nast International. GQ is without doubt the most recognisable men’s media brand in the world, and our Middle East version will distinguish itself with quality writers and photographers, exclusive interviews, video production, in-depth analysis and commentary. GQ Middle East will not just report on the latest trends but its editorial team, with proven knowledge of the region, will actually set them.”

GQ Middle East is the twenty-first edition of the multimedia brand worldwide. GQ is published in the United States, Britain, France, Italy, Germany, Spain, South Africa, Russia, Japan, China, Taiwan, Mexico & Latin America, India, Korea, Brazil, Australia, Portugal, Turkey and Thailand.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Musings from my sun lounger

James Evelegh
Posted on: 9 August 2018

Language lessons

Peter Sands
Posted on: 24 July 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Off The Page

David Hepworth
Posted on: 24 July 2018

Paywalls: 7 top tips

Jim Foster
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/08/2018 06:02)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content