Skip to: Navigation | Content | Footer

Cosmopolitan launches Influencer Network

Cosmopolitan has launched the Cosmopolitan Influencer Network, a pool of millennial influencers, which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.

Author: News Desk

Posted on: 27 January 2017 07:05

Cosmopolitan launches Influencer Network

Duncan Chater: "The Cosmopolitan Influencer Network allows clients the opportunity to work hand-in-hand with Cosmopolitan."

The network will be a continually evolving proposition, which will grow over time, says Hearst Magazines UK.

River Island will be the first client to use the network for its latest denim campaign, which launches in February. The campaign will include four of the influencers – Lottie Murphy (Lifestyle blogger), Hannah Crosskey (A Fashion Fix), Louise O’Reilly (Style Me Curvy) and Monikh Dale (Tres Monikh) – and will allow River Island to gain access to both the influencers’ combined reach of 265,000 followers, and Cosmopolitan’s audience of millions, across a variety of platforms.

The campaign will see influencers share a post on each of their social feeds; Cosmopolitan will then style the influencers in River Island’s denim collection for a double-page advertorial in the March issue, which River Island will use on its own digital platforms. Finally, the influencers will also feature on three co-branded videos, which will be shared on Cosmopolitan’s Snapchat Discover platform.

Duncan Chater, Chief Revenue Officer, Hearst Magazines UK, says: “Cosmopolitan has a deep understanding of young women, and we know that partnering with other strong brands works well for us, our partners and our audiences. The Cosmopolitan Influencer Network allows clients the opportunity to work hand-in-hand with Cosmopolitan and our pool of influencers to generate bespoke content to help engage the women they want to reach. We are delighted to launch this with River Island on board as the first client.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Supermarket magazines

Alan Geere
Posted on: 28 March 2017

Experts – still valued here

Robin Bowman
Posted on: 28 March 2017

Greg Witham

Meg Carter
Posted on: 28 March 2017

InDigital

Jim Foster
Posted on: 28 March 2017

The joy of paper. How to become vulnerable to delight

Paul McNamee
Posted on: 28 March 2017

Off The Page

David Hepworth
Posted on: 28 March 2017

Subs Futures

Jim Bilton
Posted on: 28 March 2017

Beauty direct

Ciar Byrne
Posted on: 28 March 2017

Fake news – what’s to be done?

Peter Preston
Posted on: 28 March 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/04/2017 15:03)

Find out more about

Featured job

Group International Circulation Manager
Salary: Excellent Package
Puzzler
Redhill, Surrey

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide