The edition will be devoted to covering the south of one of London’s largest boroughs and is an expansion of the paper’s previous Coulsdon and Purley edition.
The new paper will also cover the areas of Kenley, Sanderstead, Selsdon and South Croydon and will be distributed via a part-paid, part-free distribution model, available for sale every Friday for 65p.
Editor Glenn Ebrey said: "Croydon is a huge place and the biggest challenge for us as a newspaper is to make sure we are giving all areas an equally high standard of coverage.
"The new paper will allow us to tackle the news that matters to people in the south of the borough in far more depth.
"We won’t just be scratching the surface, rather giving those in the south of Croydon the quantity and quality of coverage those in north and central Croydon have come to expect from the Advertiser."
News from the south will be combined with the paper’s usual coverage of borough-wide issues, entertainment previews and sport, including Crystal Palace’s current run in the Carling Cup.
Regular features include South in the Spotlight, a weekly special report on a key issue affecting the area, and the Community Focus page which includes Join Our Club, a piece focusing on a local club or organisation.
The first edition also saw the launch of the Support our Shops campaign, following an Advertiser investigation which revealed that just one in five independent traders in the south of the borough saw an increase in business last year.
Glenn added: "The so-called 'death of the high street' is a very live issue and one that has been reported widely elsewhere, but we feel it is particularly relevant to the communities in the south of Croydon.
"We hope the new paper will reflect the issues that matter the people in the south and this campaign is hopefully the start of our commitment to achieving this."
The Advertiser will continue to produce three other editions every Friday – the traditional main edition, plus papers serving New Addington and Sutton.
