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Cycling Weekly turns pink

Cycling Weekly has replaced its red masthead for the first time in over 50 years to reveal a pink special issue in celebration of the 2018 Giro d’Italia.

Author: News Desk

Posted on: 04 May 2018 06:31

Cycling Weekly turns pink

Simon Richardson: "This is a big move for such an historic brand like Cycling Weekly."

The red logo has featured on every weekly issue since 2 May 1964, the same year that saw the magazine rebrand from Cycling and Mopeds to Cycling. The magazine recently revealed a redesign with a bold new-look cover to creatively highlight its authoritative voice in the cycling sector, with this preview issue marking the first of many memorable covers to come, say the publishers.

The special issue hit newsstands yesterday and previews the Italian Grand Tour, leading with the unique two-pronged challenge facing Chris Froome. It’s the Tour champion’s first attempt at winning the Giro, and if he succeeds, it will see him complete a cycling ‘Grand Slam’, holding all three Grand Tour titles at once.

Simon Richardson, editor of Cycling Weekly, says: “This is a big move for such an historic brand like Cycling Weekly to depart from its traditional brand colours. As soon as I saw our white logo on the pink background, I instantly knew we had to go for it. The distinctive pink creates a bold look which fits perfectly for this issue, which is the must-have companion for anyone following this year’s Grand Tour races.”

This year also sees the launch of the first Cycling Weekly Awards, with the ceremony taking place at 8 Northumberland Avenue in London on 12 December. This celebration of road cycling includes categories for best riders, best club, local hero and there’s also a Lifetime Achievement Award.

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