DMD last week announced a strengthening of its digital sales & marketing team with the arrival of Marcel Swagers as Business Development Manager for onboard entertainment.
Posted on: 16 March 2017 06:00
Marcel Swagers: "These are exciting times, with new digital entertainment services emerging in rail and aviation literally all around the world, and we’re going to be right there to play."
Marcel comes to the role with a wealth of international entertainment industry experience acquired at companies including KPMG, BMG/Sony Music, NBC Universal, Way To Blue and, most recently, Warner Bros Filmbank – the non-theatrical Hollywood licensor/distributor for platforms including ground transportation.
A self-professed “metropolitan” and a polyglot fluent in six languages (plus a couple more conversationally), Marcel has lived and worked in Amsterdam, Zurich, Paris and Dusseldorf – and spent long periods in Spain, Italy, Turkey and Japan too – before settling in London, where the DMD Digital team is mainly based.
With his long sales experience and deep knowledge of international markets and cultures, says DMD, Marcel is ideally qualified to consolidate and expand the company’s content service provision to aviation, rail and ground transportation sectors, and unearth new opportunities for DMD in travel markets around the globe.
“I’m thrilled to join the DMD team as their BDM Onboard Entertainment, to help grow the business and find new opportunities”, says Marcel. “They are an immensely dedicated and passionate bunch and the opportunities here are endless. These are exciting times, with new digital entertainment services emerging in rail and aviation literally all around the world, and we’re going to be right there to play.”
Marcel’s number one priority is to build on DMD successes with rail operators in Europe, where they have established themselves as a leading specialist CSP, with one eye also on the fast-developing Asia-Pacific and Latin American rail markets. Marcel will travel extensively this year to meet prospective partners, to educate emerging markets around onboard entertainment opportunities and to spread the word about DMD’s products and services.
DMD Commercial Development Director Simon Hancott adds: “We’re confident the qualities Marcel brings will complement our talented team and reinforce DMD as the content expert of choice for the world’s rail operators – and add great value for our established airline customer base too.”
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