The commercial division of The London Evening Standard and The Independent, deploys Lineup Systems’ AdPoint solution to support multi-channel sales growth and increase operational efficiencies.
Posted on: 08 June 2017 07:34
Michael Mendoza: "With our AdPoint system we have given them the platform agility that will take them to the next stage of evolution in multi-channel sales."
ESI Media, publishers of The London Evening Standard, The Independent and London Live brands, has gone live with AdPoint, the advertising sales platform, from Lineup Systems.
The move sees the retirement of several disparate legacy systems in favour of a fully-integrated single system solution across its multi-channel media ad operations.
The newly-installed Lineup AdPoint platform handles CRM, ad booking, finance and reporting operations for The Evening Standard, across all of its print, digital and events businesses, with a monthly cross-platform UK reach of 23m adults and The Independent online with 95 million global browsers monthly, says Lineup.
“There were several major factors that drove our decision to deploy AdPoint”, comments Rich Mead, Group Operations Director at ESI Media. “We are seeing great success and growth in multi-channel media sales offerings but our existing systems were developed when it was a single channel world. Data was fragmented and involved considerable workarounds to deliver robust business and sales intelligence."
"With AdPoint, we now have a fully integrated cross-media solution and revenue perspective throughout ESI operations that will reduce administration time per booking and has expanded our sales capabilities overnight. With AdPoint being cloud-based, we are also no longer tied to our building and can get our sales teams out to see customers more."
Michael Mendoza, CEO of Lineup Systems “ESI Media are an incredibly progressive company. With our AdPoint system we have given them the platform agility that will take them to the next stage of evolution in multi-channel sales and be faster and more efficient throughout the lead-to-billing ad process. We are delighted that they chose us as their preferred partner.”
Rich concluded on the recent deployment, “Delivering system deployments on this scale and complexity is not easy. We have not only done this smoothly but also on schedule and on budget. A really great achievement for everyone involved at both ESI Media and Lineup.”
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email firstname.lastname@example.org now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 22/06/2017 06:20)