ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.
Posted on: 04 October 2016 07:19
Jon O’Donnell: "Story Studio reflects the importance we place on innovation, giving clients unique access to our wide network of content expertise and powerful media portfolio."
Story Studio will bring together content and creative expertise from the wider ESI Media business, leveraging the digital velocity and global influence of ESI Media brands The Independent, the London Evening Standard, indy100 and ES Magazine, says ESI Media.
The team, whose content creators are embedded within editorial departments, will work closely with clients to produce multiplatform creative native editorial and branded content campaigns. With investment in video, infographics and social, Story Studio will work directly with editorial teams in key verticals such as film and entertainment, fashion and beauty, food and drink and science and tech. It launches off the back of existing work with clients such as Westfield, Sainsbury’s and Sky and will utilise ESI Media’s premium data offering to give clients targeted access to engaged audiences.
Led by Charlie Edelman, Director of Story Studio, the wider team includes Kate Barlow, Head of Commercial Content; Ben Bibbings, Head of Project Management; Michelle Gregory, Head of Communications; and Nenad Bogojevic, Head of Design. The team also includes editorial talent, such as Ellen E Jones – formerly The Independent’s TV Critic.
Jon O’Donnell, Managing Director, ESI Commercial, said: "Story Studio reflects the importance we place on innovation, giving clients unique access to our wide network of content expertise and powerful media portfolio. Aligning closely with brands to reflect their evolving business needs, Story Studio will allow clients to engage with our influential audience in a creative and tailored way. Working directly with editorial talent such as Ellen E Jones brings genuine authenticity to the campaigns we are creating – a real benefit for commercial partners.”
Featured Supplier Video
Association of Circulation Executives
A vibrant, celebratory atmosphere was prevalent at the London Marriott Grosvenor Square on Thursday 3rd May 2018 as ACE hosted The Newspaper & Magazine Awards. The Newspaper and Magazines awards this year was a truly memorable event and we are already getting ready for next year. Entry will be open from January 2019 and we want to hear from you. Have you gone out on a limb, pushing the boundaries of your title, yourself and your team? Have you seized the initiative, persevered with your strategy and achieved exceptional performance? For more information, click here
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 23/07/2018 05:22)